Question

how to use basic metrics to measure email marketing success(for example, open rate, click-through rate, conversation rate, average order value).

Answer 1

Email marketing is the process of mailing a link to the target customers about our product and sevices. by using neuromarketing process, firms come to know the priorities, interests and prorities of customers. By considering the interest, the producer will send a link to the all targeted customers. the customers who really click on the link means the succesfully reacthed theri targets. the success or failure of e-marketing depends on this factor only, i.e. the number of links send to the customers and the number of clicks or likes from the audiance or customers.

for this companies may follow different scales to measure the success rate. but most of the comapnies follow conversion rate only. if there are more number of conversions, they are more succesful and vice versa.

the other scales like open rate, click-throguh rate and average order values do not reflect the real target or test of the market. some times the orders may be for little values only, but the number of conversions are important to the firms. This success rate/failure rate helps them to plan in a better way than existed one, to strongly focused on other methods to find and attract the customers and so on.