Question

_____ 1.) Which of the following is a limitation of always relying on ‘common sense?’

1. Common sense is consistent
2. Common sense is generated systematically
3. Common sense is bounded by our own experiences
4. Common sense is rarely used
5. None of the above

_____ 2.) Which area of health communication focuses on interactions between patients and health care professionals, exploring the impact of factors such as the communication skills of health care personnel, the relationship between a patient and his or her health provider, and communication among the various health care professionals involved in a patient’s care?

1. health and medical informatics
2. evaluative health research
3. patient-provider communication
4. health communication campaigns
5. applied/operational research

_____ 3.) True or False? Mass media today has become less diversified compared to the mass media of old.

1. True
2. False

_____4.) What is a disadvantage of conducting experiments?

1. Experiments can sometimes be unrealistic
2. There is a great deal of control
3. You can assess causality better
4. They don’t usually work
5. None of the above

_____ 5.) Agenda-setting theory argues that media coverage and presentation influence:

1. the level of interactivity in mass communication processes
2. the hidden agenda of government officials and the owners of large media corporations
3. the perceived importance of an issue
4. perceptions of global identity and levels of cultural erosion
5. the level of media literacy among audience members

_____ 6.) True or False? Framing means that the objective truth is presented to consumers, without bias or distortion.

1. True
2. False

Answer 1

1. C- Common Sense is bounded by our own experiences would be the limitation

There is a scope of biasness in this approach wherein there is a tendency to interpret these insights as there are based on personal experiences and are difficult to distinguish from one's desires, experiences or fears. These insights also can be interpreted in such a way as to satisfy one's needs and to confirm existing beliefs. These instances are shaped by specific circumstances and may lack universality.

2. C- Patient- Provider Communication

The communication between patient and his or her healthcare team are essential for patient's overall healthcare experience and well-being. This improves the quality of care and patient well-being. This is a form of inter-personal communication

3. B- False

Mass media is a collection of media technologies that reach a large audience via mass communication. The communication channels have been increased and it has become better these days. Because of technology, even Media has improvement. The mass media today is much diversified. Eg: Television, Radio, Internet, CNN

4. A- Experiments can be unrealistic

The variables in an experiment can be controlled in such a way that it skews the data towards a favorable or desired result. The data can be corrupted to seem like positive because real-life environment is different from controlled environment.

5. D- Perceptions of Global Identity and levels of cultural erosion

If the media has a close relationship with the elite society, this class will probably effect the media agenda and in turn, public agenda. This is one of the important factors in agenda setting,

6. False

Framing is a process of selective cntrol wherein the news is framed and conceptualised within the same timeframe of reference. This also deals with how people attach importance to certain news. The perception differs depending on the media people.