Assignment Details This assignment has 4 parts. What questions do you have about the overarching Unit...

Assignment Details

This assignment has 4 parts.

What questions do you have about the overarching Unit 5 assignment? Although not due until the end of the class, it is important that you begin planning for this project early in the course. What are your initial thoughts about how you will approach this assignment? Explain.

Using the product you chose in Unit 1 discussion board, List two features of the product and assess how they transform into benefits for you; determine consumer behavior towards your product as compared to their current behavior towards your competitor’s product. Discuss how the product fits your lifestyle or psychographic.

Based on Maslow’s Hierarchy of Needs, what level of need will your ‘improved’ product meet? Explain.

Draft a mission statement for your product and set three (3) specific applicable marketing goals which you would like to meet in your marketing strategy.

The product used in assignment 1 is Technology.

Unit 5 assignment is using strategic marketing planning to write about a product.

The information has been updated and it's pretty clear

Solutions

Expert Solution

I am using the product as an example of mobile phones. The mobile phone features provide better communication tools that are easy to handle, and smartness in phones helps to connect users with everyone. The secure handling makes it easy to make conversation with anyone, and smartness on mobile phones helps to access all the features of the internet and communication technologies.

Our consumer's behavior is positive for our products, and by providing highly functional and reliable mobile products helps to lead from competitors. Our competitors are providing top technical products, but their products are not more reliable as ours.

Our mobile products fit in customers lifestyles because of mobile looking, connecting people, and high reliability to maintain trust with our company.

Based on masks hierarchy of needs, The second level named safety needs should meet our improved product. In safety needs level personal security and resource are required our featured mobile product.

Increase in sales, brand awareness, grow markets share, target new customers would like to meet our marketing strategy.

keosha answered 1 year ago

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