In: Statistics and Probability
Costello Music Company has been selling electronic organs over the past 5 years. Sales were initially low but have grown over time. Ray Costello, the owner of the company, wants to predict the sales for the upcoming year using the number of sales that Costello Music Company has experienced. The sales totals are given in the following table.
Year |
Q1 |
Q2 |
Q3 |
Q4 |
Total |
1 |
4 |
2 |
1 |
5 |
12 |
2 |
6 |
4 |
4 |
14 |
28 |
3 |
10 |
3 |
5 |
16 |
34 |
4 |
12 |
9 |
7 |
22 |
50 |
5 |
18 |
10 |
13 |
35 |
76 |
a) Using the centered moving average approach (CMA) what are the seasonal indexes for the four quarters?
b) In which quarter does Costello Music Company experience their largest seasonal effect? Does this result seem reasonable? Explain your answer.
c) Using multiplicative decomposition predict the level of sales for each quarter next year. Report your results.
solution:
Given data:
a)
i) First calculate Centered Moving Average ( CMA )
For Year-1 and Q3 :
((4+2+1+5)/4)+((2+1+5+6)/4) |
= 3.250
ii) Calculate combined seasonal-irregular value.
For Year-1 and Q3 :
1/3.25 = 0.308 |
Year | Quarter | Sales | CMA | Seasonal-Irregular-value |
1 | Q1 | 4 | ||
1 | Q2 | 2 | ||
1 | Q3 | 1 | 3.250 | 0.308 |
1 | Q4 | 5 | 3.750 | 1.333 |
2 | Q1 | 6 | 4.375 | 1.371 |
2 | Q2 | 4 | 5.875 | 0.681 |
2 | Q3 | 4 | 7.500 | 0.533 |
2 | Q4 | 14 | 7.875 | 1.778 |
3 | Q1 | 10 | 7.875 | 1.270 |
3 | Q2 | 3 | 8.250 | 0.364 |
3 | Q3 | 5 | 8.750 | 0.571 |
3 | Q4 | 16 | 9.750 | 1.641 |
4 | Q1 | 12 | 10.750 | 1.116 |
4 | Q2 | 9 | 11.750 | 0.766 |
4 | Q3 | 7 | 13.250 | 0.528 |
4 | Q4 | 22 | 14.125 | 1.558 |
5 | Q1 | 18 | 15.000 | 1.200 |
5 | Q2 | 10 | 17.375 | 0.576 |
5 | Q3 | 13 | ||
5 | Q4 | 35 |
iii) Calculate Seasonal Index
Summarize the Seasonal Irregular value in to the following table.
Seasonal Index for Q1 = ( 1.371+1.270+1.116 )/3 = 1.253
Similarly, calculate for Q2, Q3, and Q4
Quarter | Seasonal-Irregular-value | Seasonal Index | Adjusted Seasonal Index | ||
1 | 1.371 | 1.270 | 1.116 | 1.253 | 1.234 |
2 | 0.681 | 0.364 | 0.766 | 0.603 | 0.595 |
3 | 0.533 | 0.571 | 0.528 | 0.544 | 0.536 |
4 | 1.778 | 1.641 | 1.558 | 1.659 | 1.635 |
Total | 4.059 | 4.000 |
b)
Costello Music Company experience their largest seasonal effect in Q4 ( Seasonal Index 1.635 )
i.e. : the sales averaging 63.5% above the trend estimate
It is reasonable because as per data, every year Q4 sales were much more than other three quarters.
c)
Quarter | Forecast |
1 | 25.28308 |
2 | 12.77557 |
3 | 12.05948 |
4 | 38.38021 |
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