Question

In: Statistics and Probability

Costello Music Company has been selling electronic organs over the past 5 years. Sales were initially...

Costello Music Company has been selling electronic organs over the past 5 years. Sales were initially low but have grown over time. Ray Costello, the owner of the company, wants to predict the sales for the upcoming year using the number of sales that Costello Music Company has experienced. The sales totals are given in the following table.

Year

Q1

Q2

Q3

Q4

Total

1

4

2

1

5

12

2

6

4

4

14

28

3

10

3

5

16

34

4

12

9

7

22

50

5

18

10

13

35

76

a) Using the centered moving average approach (CMA) what are the seasonal indexes for the four quarters?

b) In which quarter does Costello Music Company experience their largest seasonal effect? Does this result seem reasonable? Explain your answer.

c) Using multiplicative decomposition predict the level of sales for each quarter next year. Report your results.

Solutions

Expert Solution

solution:

Given data:

a)

i) First calculate Centered Moving Average ( CMA )

For Year-1 and Q3 :

((4+2+1+5)/4)+((2+1+5+6)/4)

= 3.250

ii) Calculate combined seasonal-irregular value.

For Year-1 and Q3 :

1/3.25 = 0.308
Year Quarter Sales CMA Seasonal-Irregular-value
1 Q1 4
1 Q2 2
1 Q3 1         3.250           0.308
1 Q4 5         3.750           1.333
2 Q1 6         4.375           1.371
2 Q2 4         5.875           0.681
2 Q3 4         7.500           0.533
2 Q4 14         7.875           1.778
3 Q1 10         7.875           1.270
3 Q2 3         8.250           0.364
3 Q3 5         8.750           0.571
3 Q4 16         9.750           1.641
4 Q1 12      10.750           1.116
4 Q2 9      11.750           0.766
4 Q3 7      13.250           0.528
4 Q4 22      14.125           1.558
5 Q1 18      15.000           1.200
5 Q2 10      17.375           0.576
5 Q3 13
5 Q4 35

iii) Calculate Seasonal Index

Summarize the Seasonal Irregular value in to the following table.

Seasonal Index for Q1 = ( 1.371+1.270+1.116 )/3 = 1.253

Similarly, calculate for Q2, Q3, and Q4

Quarter Seasonal-Irregular-value Seasonal Index Adjusted Seasonal Index
1         1.371         1.270         1.116         1.253              1.234
2         0.681         0.364         0.766         0.603              0.595
3         0.533         0.571         0.528         0.544              0.536
4         1.778         1.641         1.558         1.659              1.635
Total         4.059              4.000

b)

  Costello Music Company experience their largest seasonal effect in Q4 ( Seasonal Index 1.635 )

i.e. : the sales averaging 63.5% above the trend estimate

It is reasonable because as per data, every year Q4 sales were much more than other three quarters.

c)

Quarter Forecast
1 25.28308
2 12.77557
3 12.05948
4 38.38021

please give me thumb up


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