Question

Complete Marketing Plan for an auto body & repair shop

Answer 1

Below is a complete marketing plan for an auto body and repair shop -

Situational analysis

The firm offers various kinds of repair and manitenance services for all kinds of automobiles as required by the owners. Apart from individual orders, the firm also offers maintenance services to bulk automobiles from institutional customers who own multiple vehicles.

Target Audience

The target audience include –

• Individual automobile owners
• Institutions or businesses who own a number of behicles.

Marketing objectives

1. To service most of the automobiles in the specific location
2. To achieve an increase in target sales by 20% (just an example goal)
3. To enter into preventive maintenance contracts with the business owners.

Marketing communication channels

• Billboards across the city
• Pamphlets to be distributed to institutions and home owners
• Local newspaper advertisements
• Website and social media (if required)

Setting Marketing Budget

• Annual marketing budget to raise awareness among customers should be at least 20% of the annual sales
• Consider low cost marketing strategies like testimonials from existing customers, advertising through low cost marketing communication channels as listed above etc.