Question

As noted above, your CEO has traveled to London, UK to make a presentation to the company’s board of directors. Your company, Belleaqua, produces bottled water for consumer use in Canada. Recent negative publicity for the bottled water industry has caused your CEO to design a new bottle return policy for Belleaqua’s products. This would greatly reduce the amount of plastic currently finding its way to landfills and into the oceans. The first bottled water company to successfully launch such a program will be seen as a leader in environmental sustainability. The CEO needs to convince the board to invest $15M in developing and launching this program. This will significantly reduce corporate and shareholder earnings for 2019.

According to this plan, please design an outline of the presentation.The outline format is :

Audience:

Purpose:

Intro:

First Major Point:

1. Supporting Point One:
2. Supporting Point Two:
3. Supporting Point Three:

Second Major Point:

1. Supporting Point One:
2. Supporting Point Two:
3. Supporting Point Three:

Third Major Point:

1. Supporting Point One:
2. Supporting Point Two:
3. Supporting Point Three:

Conclusion:

Answer 1

Audience: BoD

Purpose: Bottle return policy

Intro: what is happening can be describe here

Environmental concerns may hit the business sustainability:

1. Recent negative publicity on plastic bottles usage: New paper images, govt’s concern.
2. Repercussion of negative publicity: possible regulatory implications can be discussed on this.
3. How it may affect numbers? Loss in revenues etc can be discussed here

What are the alternate solutions and cost analysis?

1. Alternate solutions: Glass bottles, bottle return policy and other solutions can be discussed here.
2. Costing and feasibility of alternate solutions: based on raw material availability, volatility in costs
3. Margin analysis: (for each solutions margins can be calculated and highest margin solution can be selected)

Why bottle return policy is the best solution:

1. First-mover advantage: gain in market share, credibility and better brand image can be discussed here.
2. Environmental safety: how it will affect the landfills, lower pollution etc
3. Impact on business: overall impact can be discussed here with extra costs and additional market share gain due to better brand image and first-mover advantage.

Conclusion: A broader conclusion can be provided using the above points e.g. possible repercussions, revenue loss, extra cost, brand image etc.