Question

Using the NBS framework, identify an example of an innovation which illustrates:

–Operational optimization

–Organizational transformation

–Systems building

Answer 1

Network for Business Sustainability (NBS)based in Ontario, Canada, is made up international academic experts and business leaders to use knowledge to bridge the communities of research and industry to improve business sustainability.

-Operational Optimization is designed to help power generators tackle operational issues, meet business demand, align people and systems and reach true plant capacity while still reducing cost and downtime. It is characterized by the approach Eco-Efficiency and objective is compliance and efficiency or doing the same things better. This enables a consistent view of
0perations, allowing better and faster decision making.

-Organizational Transformation is characterized by the approach of creating New Market Opportunities by transformation
planning and organizational change. Transformation planning is a process of developing a plan for modifying an enterprises
business processes through the modification of policies, procedures, processes and innovate objective is to create a novel
product, etc, services or business models or it's about doing good by doing new things. New models of innovation are emerging such as frugal innovation,resource-constrained innovation, reverse innovation,jugaad innovation. Organization change is assessing the past, comparing it to the present and determining the ideal future state from the current business state and transformation is not about doing it better, it's about redefining how it's done.

-System Building is about the conscious creation of Societal Change. Its innovation objective is about creating novel products, services or business models that are impossible to achieve alone but need to a collaboration of several actors. It's about doing good by doing new things with others.this kind of innovation will certainly be radical and carry high levels of complexity and uncertainty.

As an example, we can look into the Philips Sustainable Innovation exploration journey during the period 2006-2011 finally resulting in Philips new Vision launch in early 2012. At Philips, we strive to make the world healthier and more sustainable through Innovation and their goal is to improve the lives of 3 billion people by2025.