Question

Provide a real example of an orginazation, corporation or entity that is taking a stage in todays world.

There are 4 Stages that you can utilize

Proactive

Reactive

Inactive

Interactive

Select one and explain why the company you chose is doing so . Your response should be 1 or 2 well written paragraphs

Answer 1

Reliance Industries: Through sustainable measures, create value for the nation,enhance quality of life across the entire socio econimic spectrum and help spearhead India as a global leader in the domains wheere we operate.

Reliance industries has introuced Jio which is a proactive measure to capture the Indian digital market by using the best cost provieder strategy and becomes one of the biggest digital service provider in India.Reliance Jio has begun with a lot of huge investments and continues to establish assorted stores in various cities in India, it has been a very good dynamism for the Indian consumers where Jio is enlarging its business along with ingenious e-marketing strategies, assistance, products, and services.The initial scheme that accompanied the launch of Jio was free services till December 2016. Under this scheme, each individual was given access to free SIM cards and free 4G data to fulfil all their browsing needs. In fact, the free service was not only limited to 4G data; Jio also provided free voice-calling, both local and STD. This kind of scheme was previously unheard of and represented the Utopian mobile plan for every Indian.Reliance Jio reached its goal of 100 million subscribers in February 2017, after 170 days of existence. Since then, it has only grown bigger and bigger. By June 2017, the network had reached 200 million subscribers, thus making a record for the fastest growth of users. As of December 2019, Jio is the third-largest telecom service provider in the world and has a network of close to 400 million subscribers.

Jio’s approach to this situation was two-fold. In order to answer a need that customers may not be aware of, you first need to provide a sample of what your solution is. This is the fastest and most reliable way of creating demand. Once customers are hooked, the chances of retaining them once you move to a paid model are much higher. In Jio’s case, there was an innate advantage. The product being introduced was not only free of all charge, but it also disrupted the entire telecom space in India and brought high-speed data to the general public. People were now streaming movies, watching videos, video-calling others, and much more, all from their mobile phones.

Why Company is Doing So?

A company's strategy is typically a blend of proactive actions on the part of managers to improve the company's market position and financial perfomance and as needed reactions to unanticipated developments and fresh market conditions. The biggest portion of a company's current strategy flows from previously intiated actions and business approaches that are working well enough to merit continuation of newly launched managerial iniatives to strenghthen thr company's overall position and perfomance. As a new new initiative Reliance industries has statrted Jio with an aim to capture the Indian digital market which offer millions of opportunity for the company and it becomes a differenciation strategy for the company to expand its activities. As an initial movement, the jio has offererd free service to th entire customers which help them to capture it's customers even from the top players in the industry. This part of manangement's game plan is delibrate and proactive, standing as the product of manangement's analysis and strategic thinking about the company's situaton and it's conclusions about how to position the company in the market place and tackle the task of competing of buyer patronage.