Question

Briefly describe the product life cycle (PLC) and how it affects category attractiveness.

Answer 1

Product Life Cycle (PLC) identifies and explains the stages a product can go through, from the moment it is put on the market to the time it is withdrawn.

Knowledge of PLC can help identify key factors in the market environment that managers need to know before deciding on the most effective marketing efforts.

There are many factors that influence the life cycle of a product. Joel Dean's statement is crucial to this. "The product life cycle is governed by the degree of technological change, the speed of market acceptance and the case of competition," he said.
Once the old packaging has lost its attractiveness, then the lighting of the old packaging or light changes such as the placement of chips in the foil pack are done by the company. All beauty companies apply different lip balms for teenagers and older women. Even corals, which are mostly favored by TV series, are in the form of sticks, not powder, so they do not stain.