The relaxation of the FDA policy which allows pharmaceutical companies to advertise on television about their...

The relaxation of the FDA policy which allows pharmaceutical companies to advertise on television about their drugs and provide information on benefits of specific drugs by name without listing all the risks/side effects. Discuss how the change in FDA policy impact spending on DTCA in the pharmaceutical market. Do you think increased spending on DTCA is an important contributing factor to higher drug prices? Discuss at least two important arguments in favor and oppose to DTCA policy in the healthcare market.

Expert Solution

Rahul Sunny answered 1 year ago

Pharmaceutical companies have vociferously fought for the right to advertise and market their products (medications and...

Pharmaceutical companies have vociferously fought for the right to advertise and market their products (medications and procedures) directly to the public via mass media to make know the availability to as many persons as possible. This is done primarily under the constitutional right of free speech and freedom of the press. Medical associates have routinely opposed this insisting that the discussion of potential medications directly to the patient absent filtering by the physician leads to patients demanding medication that are...

Discuss how regulatory agencies such as the FDA work with pharmaceutical companies to ensure medications are...

Discuss how regulatory agencies such as the FDA work with pharmaceutical companies to ensure medications are both safe and effective for the public

Pharmaceutical companies promote their prescription drugs using television advertising. In a survey of 75 randomly sampled...

Pharmaceutical companies promote their prescription drugs using television advertising. In a survey of 75 randomly sampled television viewers, 12 indicated that they asked their physician about using a prescription drug they saw advertised on TV. Develop a 90% confidence interval for the proportion of viewers who discussed a drug seen on TV with their physician. (Round your answers to 3 decimal places.) Is it reasonable to conclude that 26% of the viewers discuss an advertised drug with their physician?

Patents provide protection for new products in the marketplace. Patent protection allows pharmaceutical companies to sell...

Patents provide protection for new products in the marketplace. Patent protection allows pharmaceutical companies to sell drugs for a number of years without direct competition. This can result in extremely high prices for important (possibly live-saving) drugs. Should this protection be reduced or eliminated in order to lower costs of health care? What would be the result? Explain your position in detail.

Your own a beer producing company which can advertise on both television (T) and radio (R)....

Your own a beer producing company which can advertise on both television (T) and radio (R). The effect of TV and radio commercials on sales is again given by S(T,R) = 400 + 24T − 3T2 + 56R−3R2 +2TR. You have a budget of $25 that you can spend on T and R. The price of a TV commercial is $1 and the price of a radio commercial is $1. 1. Determine the optimal level of TV commercials T and...

We must show our work 6. Pharmaceutical companies promote their prescription drugs using television advertising. In...

We must show our work 6. Pharmaceutical companies promote their prescription drugs using television advertising. In a survey of 90 randomly sampled television viewers, 18 indicated that they asked their physician about using a prescription drug they saw advertised on TV. Develop a 90% confidence interval for the proportion of viewers who discussed a drug seen on TV with their physician. (Hint: Review section Confidence Interval for a Population Proportion)

86. Which market is attractive to Japanese pharmaceutical companies because of its growth rate? a. China...

86. Which market is attractive to Japanese pharmaceutical companies because of its growth rate? a. China b. Indonesia c. EU d. United States 87. Born global firms are more likely to be: a. Fast-food franchises b. Service firms c. Subsidiaries of multinational companies d. High-tech start-ups 88. Japanese firms tend to begin internationalization by entering Asian & European markets first, then proceed to enter the U.S. market. a. True b. False 89. Global companies are advised to have strong positions...

Liabilities of insurance companies may include all but which ofthe following?a. Policy claims.b....

Liabilities of insurance companies may include all but which of the following?a. Policy claims.b. Contract loans.c. Net policy reserves.d. Deposit-type contracts.e. Separate account business.

Which life insurance policy allows you to change your premium without changing your coverage? A:Whole life....

Which life insurance policy allows you to change your premium without changing your coverage? A:Whole life. B:Ordinary life. C :Universal life. D:Adjustable life. E:Variable life.

1. Which are the followings is NOT correct about the bank holding companies? a) Easy to...

1. Which are the followings is NOT correct about the bank holding companies? a) Easy to transfer resources arounds the numbers of banks within the banking groups b) Independent investment banks in U.S. formed BHC to expand because they were appealed to the expensive commercial banking business c) Bank holding companies are tightly regulated by the government d) Due to McFadden Act, bank in U.S. need to form a bank holding company if it wants to operate in another state...

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