In: Finance
You are a CEO of a national restaurant chain. You are facing an investment proposal of building 20 new hotels across the country. Since hotel is a new business line for your company, the management finds Hilton Hotel corporation as one pure play company to assist the evaluation of this investment proposal. With the following information, what discount rate should you use to evaluate this investment proposal?
1 year government bond return: 0.85%
10 year government bond return: 2.41%
Expected market risk premium: 5%
Info on Hilton
Equity return: 6.20%
Equity beta: .76
Debt to value ratio: 14%
Marginal tax rate: 40%
Info on your company
Book value of long-term debt: $5,000,000
Book value of equity: $5,000,000
Share price: $15
Number of shares outstanding: 1,000,000
Debt rate premium above government bonds is 3%
Marginal tax rate: 40%
The before tax cost of debt is _______________%