Question

Abdulsamad Al-Qurashi is an organization in Saudi Arabia that specializes in Arabian perfumes and bukhoor products. Due to global demand, the firm would like to expand their business abroad. Abdulsamad Al-Qurashi plans to make the products in Saudi Arabia and sell them across their branches in different parts of the world. What is the alternative strategy for developing global businesses appropriate for the business – Justify your answer.

Answer 1

Abdulsamad Al-Qurashi can produce perfumes in the countries where cheap labour is found(eg nepal) and then sell if worldwide so that the cost is minimised.

Also they can design an online website so that people can place order directly to the head quarters and the cost of opening branches and acquiring franchise will be saved.

other strategies include

1. International Product and Service strategy: development and innovation at a local –global level.
2. International Value and Pricing strategy: methodology to define product and service pricings in international markets.
3. International Sales and Distribution strategy: identification of international sales channels and online and offline distribution models and how to arrive to international key accounts, clients and global consumers.
4. International Branding and Communication strategy: online and offline communication strategies in international markets.