The companies use CVP analysis information in decision making in
various ways:
- Profitability planning : The CVP analysis helps the company to
come out with a profitable combination of various products.
- Various decision based on CVP : The company has to take various
decisions like make or buy, best channel of distribution, marketing
strategy to adopt, what pricing policy should be, so on.
- Price defining: The managers uses the CVP analysis to define
the price of the products which will provide maximum sale quantity
alongwith maximum profitable price of the products.
- Control over costs: Through the use of CVP analysis, effective
control on the costs are maintained so that the changes in the
volume will reflect the profit increase with volume.
- Budgetary sales level : Through the use of CVP analysis, the
company reaches out at the most profitable level of sales. It helps
to frame the flexibility budgets with various combinations of
price, costs and revenue levels.
====================================