Question

Reflect on the advertising you encounter while watching a favorite TV show, reading a magazine or newspaper, or listening to the radio( like i PHONE ADVERTISMENT )    . Choose one or more of the advertisements you encounter and discuss how specifically (if at all) it is geared to the program you are watching. Also explain how well it addresses your particular demographic and how effectively that advertisement speaks to you personally. What could the sponsors do to make this advertisement more effective along these lines?

Answer 1

I watch a lot of cooking and baking shows, that is where my interest lies. While watching my favorite cooking show, there are umpteen advertisements that play. However, the advertisement of a healthy granola bar as a junk snack replacement caught my interest. It is not very related to the program that I watch. The program that I watch is not health related, however, it is food related and so is a healthy granola bar. I reckon, the advertisement addresses the core problem of our country very well, which is obesity. It has become a major issue lately. The advertisement propagates health, which quite effectively speaks to me personally. Eating clean, with equal amounts of carbohydrates, protein and one fourth amount of good fat is something I personally try sticking to for health reasons. The sponsors must make this advertisement more effective by displaying visual images of what all the junk does to our body. It not only leads to obesity but so many other lifestyles diseases are acquired. This could motivate individuals to eat healthy and clean for a healthy way of living.