Question

I. Stockholders' Equity

A. Determine how Target Corporation got its initial financial start in terms of debt (liabilities) or equity (capital). Support your response.

B. Analyze the equity section of Target corporation's balance sheet as compared to its industry average. Rate Target corporation's performance against its competitors.

C. Review Target corporation's dividend policy and its history. Based on the information, discuss the trends over the past year.

II. Income Measurement/Revenue Recognition

A. Financial Accounting Standards Board (FASB) and the International Accounting Standards Board (IASB) came together on a unified project to outline the accounting principles for recognizing revenue and to develop a common revenue standard for U.S. GAAP and IFRS. Research IAS-18, Revenue, and discuss how it would apply to Target corporation.

B. Review Target corporation's revenue over the past two years. Analyze the change in revenue (increase/decrease) and give the reasons for this change.

C. Reflecting upon Target corporation's balance sheet, identify the unearned revenue accounts listed. How does Target cororation handle the proper accounting treatment with regard to recognizing revenue from unearned revenue accounts?

Income statements

	Period Ending	1/28/2017	1/30/2016
Total Revenue		$69,495,000	$73,785,000
Cost of Revenue		$48,872,000	$51,997,000
Gross Profit		$20,623,000	$21,788,000
Research and Development		$0	$0
Sales, General and Admin.		$13,356,000	$14,665,000
Non-Recurring Items		$0	$0
Other Operating Items		$2,298,000	$2,213,000
Operating Income		$4,969,000	$4,910,000
Additional income/expense items		$0	$620,000
Earnings Before Interest and Tax		$4,969,000	$5,530,000
Interest Expense		$1,004,000	$607,000
Earnings Before Tax		$3,965,000	$4,923,000
Income Tax		$1,296,000	$1,602,000
Minority Interest		$0	$0
Equity Earnings/Loss Unconsolidated Subsidiary		$0	$0
Net Income-Cont. Operations		$2,669,000	$3,321,000
Net Income		$2,737,000	$3,363,000
Net Income Applicable to Common Shareholders		$2,737,000	$3,363,000
Balance Sheet
Current Assets
Cash and Cash Equivalents		$2,512,000	$4,046,000
Short-Term Investments		$0	$0
Net Receivables		$0	$0
Inventory		$8,309,000	$8,601,000
Other Current Assets		$1,169,000	$1,483,000
Total Current Assets		$11,990,000	$14,130,000
Long-Term Assets
Long-Term Investments		$0	$0
Fixed Assets		$24,658,000	$25,217,000
Goodwill		$0	$0
Intangible Assets		$0	$0
Other Assets		$783,000	$915,000
Deferred Asset Charges		$0	$0
Total Assets		$37,431,000	$40,262,000
Current Liabilities
Accounts Payable		$10,989,000	$11,654,000
Short-Term Debt / Current Portion of Long-Term Debt		$1,718,000	$815,000
Other Current Liabilities		$1,000	$153,000
Total Current Liabilities		$12,708,000	$12,622,000
Long-Term Debt		$11,031,000	$11,945,000
Other Liabilities		$1,878,000	$1,915,000
Deferred Liability Charges		$861,000	$823,000
Misc. Stocks		$0	$0
Minority Interest		$0	$0
Total Liabilities		$26,478,000	$27,305,000
Stock-Holders Equity
Common Stocks		$46,000	$50,000
Capital Surplus		$5,661,000	$5,348,000
Retained Earnings		$5,884,000	$8,188,000
Treasury Stock		$0	$0
Other Equity		($638,000)	($629,000)
Total Equity		$10,953,000	$12,957,000
Total Liabilities & Equity		$37,431,000	$40,262,000

Answer 1

I. Stockholders’ Equity
A.Target got its start as a single store started by George D. Dayton in MN in 1902. The former banker wanted something different and wanted a place people could have a one-stop shopping experience. It started as Dayton Dry Goods Company but is now known as Target Corporation. Dayton bought land using his own funds and built a 6 story building on that land. Since he used his own funds, his money became the company’s starting equity and he didn’t have any liabilities. He convinced his first tenant to go into the building in 1902 and the owner sold the store to Dayton. Dayton controlled the company and started transferring ownership to his son but still worked in the business. By 1920 the company had become a multi-million dollar company and the entire building was now full.

B.Target has a higher ROE than the industry average. This is encouraging for the stock holders as it shows that company has good profitability and their investment was a good thing. The P/E ratio is quite a bit higher than the average. That means that investors may think twice before placing money in the company due to those numbers
That high number can mean one of two things for the company. 1). Higher earnings are expected to come in the near future. 2). The low industry average could be because the other companies are way undervalued. .
Market Capitalization is below the industry average. This is either because the number of investors is very high or because the stock price is lower than the industry averages. The P/B ratio is higher than the industry average. Since this ratio compares the stock’s market value to the book value the higher number is a good thing. The net to profit margin is higher than the industry average and that show that the company is making a larger profit than some of its competitors. The debt to equity ratio is far below the industry average. This shows that it is not a risky investment for people to get stock from the company.

C.Target has a 3.7% as on 2/13/2017 with declared dividend of $0.60 per share and 4.4% as on 8/14/2017 with a declared dividend of $0.62 per share and dividend yield 3.3 % in 2016 ,As you can see revenue has decline in 2017 as compared to 2016 target is doing its best to give back to its investors. Since the data breach in 2015, Target is still struggling to get its sales back up to where they once were. In 2016 with the 1% revenue drop from last year, they paid their dividends at $0.52 per share compared to the $0.43 per share they paid at the same time last year .Target does still have solid growth and pays its dividends on a regular basis which is good for investors. Acccording to data given as on 28/1/2017 ,Even with the 5.81% revenue drop from last year, they paid their dividends at $0.62 per share compared to the $0.60 per share they paid at the same time last year. That being said, Target doesn’t want its investors to expect huge growth in their dividends yet.

Target pays its dividends every three months. The last year it paid the following dividends to its shareholders On 6/10/2016, 3/10/2016, 12/10/2015, and 9/10/2015 the shareholders were all paid $0.56 per share. With a payment 0.60 per share as on declaration date of 1/12/2017

Note:As you have given balance sheet last date is 28/1/2017 ,
i havent quoted that the dividend data paid after that you can include that data if you want

Income Statement/Revenue Recognition

A.IAS-18 Revenue gives companies and other organizations rules and procedures that must be used and followed when recognizing revenue from sales, services, interests, royalties, and dividends. This will mean Target will need to dive into their revenue and make sure they are buying what they can actually sell. It will mean changes on the balance sheet and income statement. One problem they could run into is that IFRS doesn’t clearly show the difference between certain types of revenue and Target currently uses LIFO which is not prohibited by IFRS.

B.

Looking at the sales from 2016 – 2017 there is a small percentage of change even though the monetary value seems high. For example from 2016 to 2017 there is a 5.81% Fall in sales and a 6.10% fall in COGS. Looking at the Gross Income it is evident that Target is able to keep their yearly sales mostly stable and continue to make money.
Some of the reasons for these small changes are due to Targets competitive pricing. Over the years they continue to price match with their competitors, especially their largest competitor, Walmart. This can help get consumers in the door and allow them to buy more once they are there. Another thing that helps them keep consumers in the door is that they offer a lot of different products at different price points.

C.After Some Research it is found that target issues gift cards.

An example for unearned revenue for Target would be the sale of a Target gift card. When customer A comes in and buys a $250 gift card for customer B, then customer A pays Target and that cash must be recorded. A month later customer B comes in and uses the gift card and now Target can record it as sales revenue. If they use the whole amount here is the journal entry.

Jan. 15   Cash             $250

                       Unearned revenue       $250

Feb. 15   Unearned revenue $250

                        Sales revenue              $250

If customer B comes in and uses $100 on Feb. 15 and then the rest on March 1^st, here is the journal entry.

Jan. 15   Cash             $250

                       Unearned revenue       $250

Feb. 15   Unearned revenue $100

                       Sales revenue              $100

March 1   Unearned revenue $150

                       Sales revenue              $150

Target does list unearned revenue on the balance sheet because each revenue must match an expense. Even though they haven’t actually sold merchandise yet, it is recorded as a liability since it is an obligation that the company still has to deliver the goods that were paid for.
You haven’t given the complete data but you can look in company’s foot note to see the disclosure about the liability mentioned.
Go through that , you will find it