Question

Summary:

Section A

Attempt any two Question out of three. (Total 12 Marks,)

1-Imagine you are running your Soft Drink beverage company . You have one product line . You are now planning to add another product line, Explain how and why you will do this ?

2- Explain in detail the product life cycle in your own words for Sanitizer business.

3- Discuss the marketing channels for Female Cosmetic Company in UAE by giving examples of various channels .

Section B : Discuss attached Advertisement . Total 8 Marks ( Compulsory Question )

The attached Advertisement came in Gulf News Magazine on 17th July 2020. The magazine called as “ FRIDAY lite “ come along with Gulf news every Friday . The Ad was on last outside page of the Magazine. You have to discuss about the important parts of print Ad and for what aim and objective it is advertised. ( The word limit to express your Answer is open) Advertisement is attached below on Moodle .

Answer 1

Answer A1) Adding another item to a current product offering isn't that troublesome in light of the fact that you as of now have the client database and client trust with the brand and in such cases it turns out to be anything but difficult to track down old clients in another of expected clients. So we should discuss barely any things how and for what reason to add a product offering to a current product offering.

1) Why do companies do it- Companies start another product offering because of barely any reasons that may fluctuate from organization to organization a few organizations need to build the piece of the overall industry with new item while some attempt to contend with contenders while other attempt to set a benchmark in the business by propelling another item. There can be numerous reasons why organizations add another item to the product offering. For instance one or more including One Plus Nord in their product offering to serve clients as a top priority run advertise. So in talks of above case I will dispatch new soft beverage to develop piece of the overall industry and market estimation of my image.

2) How companies do it- Now discussing how to do it is a fascinating inquiry, where organizations need to abundant measure of showcasing research do a great deal of speculation make a different flexibly chain and assembling framework. So these are the means on the most proficient method to include another product offering:

•           Analysing the clients need

•           Doing a statistical surveying

•           Analysing contender’s contributions

•           Creating an ideal item by breaking down the clients need

•           Doing advancement through various methods of promotion

•           Tying up with organizations to advance the item

•           Creating an ideal gracefully chain

Question A2) Explain in detail the product life cycle in your own words for Sanitizer business.

Answer A2) The product life cycle of a product varies from many stages where it starts from Introduction then moves toward growth then maturity phase at the end decline. So for sanitizer business the business is growing rapidly and with this covid pandemic the business is growing at a fast phase, the product is already introduced and as of now the product is in Growth stage and is growing it will take time for maturity stage when every human being will be using sanitizer.

Question B) You have to discuss about the important parts of print Ad and for what aim and objective it is advertised.

Answer B) Print media is something that is very actively related to customers because print media is when customers sees that particular advertisement and thinks about that advertisement only in other words when a customer sees a print media he/she is attached to that print media till the time he is reading so in the reading time the customers gets attract towards the product. In a print media the attention of customer fully remains with the advertisement that is with the product and there is a personal connect so this is the reason why print media attracts most of the customers.