Question

In: Statistics and Probability

A business analyst wants to know if a new website design compared to an old website...

A business analyst wants to know if a new website design compared to an old website design is showing increased page views per visit. Two different samples of customers are randomly sent to one of two different websites, offering the same products, but with different designs. Use data from "website" sheet in excel. Is there a difference in average page views between the new and old website design?

Which is the correct statistical test?

Free-samples tea test

One-sample t-test

Independent-samples t-test

Paired-samples t-test

new design old design
79 109
33 99
78 126
36 104
32 115
95 57
36 71
29 111
14 132
43 90
70 142
72 102
78 61
67 128
44 105
10 147
30 139
67 123
84 141
30 93
65 88
31 50
60 150
34 55
85 64
51 63
45 91
49 143
95 80
30 57
94 117
90 82
84 68
25 91
51 147
39 142
13 84
12 122
54 139
80 100
77 95
12 50
88 81
10 67
96 62
96 92
54 98
94 64
14 83
80 148

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