Question

A consulting company was tasked with identifying which market segment would be more profitable, labeled as Segment A or Segment B. A survey was created showing a product to the two different segments, and respondents were asked to rate the product on a scale from 1 to 10 (1 worst, 10 best). Use data from "segment" sheet.

Which of the following are correct? More than one answer is possible.

		Market segment A was higher than market segment B, on average, although it was not statistically significant.
		The p-value was 0.1217
		The p-value used was 0.10
		Market segment B was higher than market segment A, on average, although it was not statistically significant.

Segment	Product Rating
A	6
A	5
A	2
A	2
A	10
A	9
A	9
A	8
A	6
A	9
A	6
A	5
A	8
A	10
A	4
A	9
A	4
A	2
A	4
A	5
A	8
A	6
A	7
A	7
A	4
A	7
A	7
A	6
A	7
A	10
B	8
B	1
B	3
B	7
B	6
B	5
B	4
B	1
B	7
B	2
B	1
B	7
B	9
B	2
B	1
B	4
B	7
B	1
B	9
B	9
B	8
B	4
B	10
B	5
B	10
B	10
B	10
B	3
B	1
B	2

Answer 1