Question

Guerrilla Marketing Please respond to the following with a 250-300 word response: From the first e-Activity, discuss the key elements that made the guerrilla marketing so successful. Explain your rationale. Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.

Answer 1

Lets first understand the Guerrilla marketing and that is getting the most brand and company recognition to the most people without breaking the bank. Whether we want to admit it or not, big companies are using this type of marketing strategy to maximize their brand, especially in the social media age. Geico with the camel and cavemen, AT&T with the kids and IKEA with bookshelves on the beach were all great ideas that will stay with people for a long time. Right now, if you walked in a cafe and started to quote the camel or kids, people would instantly recognize the commercial and finish your statement. That type of buzz will cause people to consider your company over another, just because of the memory of those great commercials. Another one is those crazy and funny you tube videos that news and other media pick up during their nationally televised spots. Free marketing on a grand scale with a minimum budget to get it.

Some of the key elements that make guerrilla market successful are:-

• Cost advantages,
• Standing out,
• Brand building,
• Impressions

The elements make a guerilla market to be different and unique compared to other barrage of marketing. Guerrilla marketing is suitable for small business because it needs creativity, flexibility, and willingness to take risks. There are several practices that used by businesses for leveraging. For instance, small business owners advertise or give out samples of their products to customers.