Question

These questions are based on the country of Turkey. The product that is being sold is a rug and or carpet.

1. Based on the doing business index (world bank), how easy or difficult would it be to conduct business in your country? (Explain)

2. What communication strategy would you follow? Pull or push? Why? (explain)

Answer 1

1. Based on doing business by the world bank, it is easier to conduct the business in Turkey. From the past few years, Turkey has improved its ease of doing business index.

The country is persistently trying to provide comfort to the tax assessment related to conducting the business.

Turkey is undergoing some reforms regarding the treasury and ministry to promote investment and productivity in the business life and reducing the cost of the businesses.

The country is trying its best to improve the country's economic conditions and boost the employment and investment opportunities for the businesses.

2. I want to follow the pull communication strategy while focusing on a specified audience, i.e., women. Usually, women purchase carpets or rugs. Thus, it would be better to go for a pull strategy for the specified audience to promote our business in this competitive era, where it is effortless to set up a business.

Moreover, I am assuming the business is launching a new product. It would be challenging for the marketer to reach the audience without a push communication efforts.