Question

A company is struggling with the problem that many online customers do not return to make subsequent purchases. Management wants to increase customer loyalty and believes that improved customer satisfaction will play a major role in achieving this goal. The company asked you to conduct research to prove their belief.

1. List the concepts you must measure to conduct this study.
2. What are the consequences of committing Type I error in your survey?
3. Describe how you will establish the reliability of your survey data.
4. Describe how you will establish the validity of your survey data.

Answer 1

Employee engagement and ethics of business indeed depend on each other. The company gives the power to the managers and the subordinates to make the decisions. The employees must keep in mind that they make the decisions within their limits. For example: If an employee can only sign on a cheque of value less than 20,000, he should not go beyond the limits. Ethics also includes honesty, integrity, flexibility, and teamwork. The employees must follow all the principles to make an ethical organization. The employees must follow the ethics in all the processes and operations. An honest team receives rewards and never fails to complete any task. The employees must also follow all the other tiles and regulations. The second concept is employee engagement continuum. It means that the engagement of an organization's employees can help increase the total turnover of a company in a financial year. In a college, the head administration aims to engage every employee to participate in decision making. It is because each employee can have different insights on a particular topic or subject. The ideas of every employee are crucial for the growth and development of the enterprise.

Moreover, an engaged faculty union can help to teach the students in a better way. It help in securing the future of the students. Hence, employee engagement is crucial for every organization.