The dividend discount model is widely used to inderstand the
intrinsic value of shares. Following are it's strength-
- Easy to
compute - the DDM has a simple formula that can be
used to compute the value of the stock.
- Not subjective - As we are
using dividend to measure the value, there is no subjectivity
involded. In case of free cash flow and net income there can be
ambiguity.
- Minority control - Is is
useful to compute the value of a share in case you are a minoity
shareholder. Dividends are not determined by the decisions of the
minority shareholder and hence DDM takes a perspective of a
minority shareholder.
Following are the disadvantages of the DDM-
- Limited usage - This model is
only applicable to firm that are mature and have a consistent
dividend and growth for a lifetime.
- Not related
to earnings - The DDM consider
the dividend paid by a company and not the earnings of the company
while computing the value. It expects that the dividend will
increase the earnings of a company increased but this does not
happen always.
- Applicability- the DDM is not applicable to
the shareholders who have a control over the company's decisions.
Dividend is not a relevant factor for them as they can control
it.
Do let me know in the comment section in case of any doubt.