Assignment 4: generic strategies
The four strategies to choose from are:
1)Cost Leadership
2)Differentiation
3)Cost Focus
4)Differentiation Focus
pick an industry e.g. fast food, fast casual, retail, auto,
watch, etc. Identify at least 2 firms that follow each of four
generic strategies.
For each firm, explain why the target market is broad/narrow and
explain the source of competitive advantage as low-cost or
differentiation.
Also identify best cost providers (if any with exmaple and
explanation).
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