Question

Perfumery de France, which manufactures and sells a range of women’s fragrances worldwide, wishes to develop a new style of packaging for its Michael Cox brand. Innovation packaging is a critical differentiation factor in the perfume market, and this may explain Michael Cox’s fall in market share, as it has been using the same pink bulb-shaped bottle over eight years. Designers have now come up with three new design concepts, but before proceeding with any of this design, the Company requires a program of marketing research to a) determine market awareness and attitude towards the Michael cox brand and existing packaging and b) determine customer and potential customer attitude towards and preferences with regards to the new design concept. Research should initially focus on the European market. The company hopes that answer to such question will help in the successful re-launch of the brand. The company is willing to spend up to $100,000 on the research project.

Task

You are a research executive in a market research agency and have been asked to do the following:

a. Identify appropriate further information that you would require from the company prior to writing a proposal

b. Having made reasonable assumptions regarding the answer to the information required in Question a, produce a proposal to address the research needs of the company

Answer 1

Answer. a.Writing a good business proposals is key to expanding your business with quality relationships.However writing a business proposals is tricky.You need to gather some information that would require in writing a business proposal.

1.Gather the information you need

When a hot business opportunity becomes available,you may feel pressure to get your propoosal sent over as soon as possible.While you certainly want you to send it sooner than later,taking some time to learn about the project first will help you craft a proposal that's more likely to be accepted.

2.Outline the scope of the project

Before you start typing out the proposal itself,take a moment to reflect on the project.Answer the "who, what, where, how, when, and why."

• Who - who will do the work,who will manage the work,who doesa a customer call if there is a problem?
• What - what needs to be done/delivered,what will be required to do it,what can the customer expect,what will it cost?
• Where - where will the work be done,where will it be delivered?
• When - when will you start,when will key milestones be scheduled,when will the project be complete?
• How - how will be work be done,how will it be deployed and how will it be managed,how will you achieved quality assurance and customer satisfaction,how will risk be mitigated and how will the work benefit the customer.
• Why - why you have you choosen the approaches and alternatives you have selected,why should the customer select you.

Writing these out will give you a head start on your proposal,since these answers will make up the bulk of your body.It also gives you final confermation that you have necessary resources to complete the project.

3. Estimating Labour and costs

Early on, you also want how much the project will cost and thus , in turn , how much to charge the client.According to Andy Freivogel, many buisenesses use a simple formula to estimate their labour costs:Take a mental walk-through of the project and write down the realistic number of hours it will take for each task,add all of this up and multiply it by (1.5).

For example - If you estimate a project will take 10 hours,write it down as 15 hours in your proposal because (10 x 1.5 = 15).

Why overestimate?Despite how it seems, this is not to squeeze any extra bucks out nof the customers.Rather,its because projects have unexpected twist and turns.Adding this extra time will help account for any potential snags.

So,as a research executive these are the main points for you before writng a proposal for your company.