In: Operations Management
Restoring manufacturing jobs to the United States’ struggling
Rust Belt communities was one of President-elect Donald Trump’s
biggest campaign promises — and Apple is stepping up to the plate.
The consumer electronics giant is exploring the possibility of
moving smartphone production to the United States.
Electronics maker Foxconn, one of Apple’s largest suppliers,
confirmed on Sunday that it was mulling a $7 billion investment to
create a flat-panel manufacturing facility in the United States,
Reuters reported. This would bring one of the major components in
smartphones to American shores and would be an important step
toward building iPhones in the U.S. Founder and chairman Terry Gou
said the move may create as many as 50,000 jobs and would involve
Japanese subsidiary Sharp; talks were reportedly underway in
Pennsylvania and in other states. Rumors swirl about “Made in the
USA” Speculation on Apple’s plans began in late 2016, and
heightened following an interview with Donald Trump in The New York
Times, during which he recounted a phone conversation with Tim Cook
urging the CEO to move part of Apple’s production line to the U.S.:
“I was honored yesterday, I got a call from Bill Gates, great call,
we had a great conversation, I got a call from Tim Cook at Apple,
and I said, ‘Tim, you know one of the things that will be a real
achievement for me is when I get Apple to build a big plant in the
United States, or many big plants in the United States, where
instead of going to China, and going to Vietnam, and going to the
places that you go to, you’re making your product right here.’ He
said, ‘I understand that.’ I said: ‘I think we’ll create the
incentives for you, and I think you’re going to do it. We’re going
for a very large tax cut for corporations, which you’ll be happy
about.’”
Trump has spoken on a number of occasions since about Apple moving
production to the U.S. Days before his inauguration, the
president-elect spoke with Axios, saying that Cook had his “eyes
open to it” and that he thinks Cook “loves this country, and I
think he’d like to do something major here.” Such a move may become
more feasible given Foxconn’s plans. The company first confirmed
that it was exploring investing in the U.S. in early December: “We
are in preliminary discussions regarding a potential investment
that would represent an expansion of our current U.S. operations,”
Foxconn said to CNNMoney. Softbank CEO Masayoshi Son met with Trump
shortly after to announce a planned $50 billion investment in U.S.
startups. The CEO held a paper with Softbank’s and Foxconn’s name,
along with the following text: “commit to: Invest $50bn + $7bn in
US, generate 50k + 50k new jobs in US in next 4 years.” That led to
speculation that Foxconn would have a role in bringing jobs to the
U.S.
“While the scope of the potential investment has not been
determined, we will announce the details of any plans following the
completion of direct discussions between our leadership and the
relevant U.S. officials,” the manufacturer told CNNMoney.
Trump is a vocal supporter of U.S. companies that build their
products in the U.S. and has proposed levying steep tariffs —
potentially as high as 45 percent — on competing Chinese
importers.
Nikkei, citing a source familiar with Apple’s plans, reports
that the Cupertino, California-based company has tasked Foxconn and
Pegatron, the two tech firms responsible for assembling more than
200 million of Apple’s iPhones annually, with investigating the
feasibility of building plants in the U.S. “We’re going to get
Apple to build their computers and things in this country instead
of other countries,” Trump said in a speech in January. “How does
it help us when they make it in China?” Pegatron reportedly
demurred, citing logistical concerns. Foxconn agreed to compile a
report as soon as June, but company chairman Terry Gou warned that
it would show drastically higher productions costs. The potential
result? An iPhone made in the U.S. could retail for as much as $740
to $1,300 for a 32GB iPhone 7 versus $650 today, according to
Nikkei.
Apple has previously declined to move iPhones production stateside,
citing costs. What would a U.S.-made iPhone cost? A thorough report
in the MIT Technology Review found that moving iPhone assembly to
the U.S. would add $30 to $40 to the cost of an iPhone thanks to
“transportation and logistics expenses [that] would arise from
shipping parts.” Manufacturing the smartphone’s hundreds of
components domestically is an even pricier — and vastly more
complex — proposition. Apple Chief Executive Tim Cook told CBS’ 60
Minutes in December 2015 that the U.S. labor pool lacked the skills
necessary to carry out iPhone production, and Apple executives have
estimated that it would take as long as nine months to recruit the
roughly 8,700 industrial engineers that oversee Chinese assembly
lines. And that’s before efficiency is taken into account: A 2012
CNN Money report noted that Chinese factories house workers in
employee dormitories and “can send hundreds of thousands to the
assembly lines at a moment’s notice.” Then there’s the U.S.’s lack
of natural resources to consider. MIT Technology Review points out
that few of the 75 elements required to manufacture the iPhone are
available commercially in the U.S. Aluminum, for instance, requires
bauxite, and there are no bauxite mines in the U.S. China, on the
other hand, produces 85 percent of the world’s rare earth metals.
Further complicating matters is Apple’s sprawling supply chain of
more than 750 firms in over 20 countries. Taiwan Semiconductor
produces crucial iPhone chips; South Korea’s SK Hynix and Japan’s
Toshiba produce the handset’s memory modules, and Japan’s Japan
Display and Sharp provide the iPhone’s display. “To make iPhones,
there will need to be a cluster of suppliers in the same place,
which the U.S. does not have at the moment,” an industry executive
familiar with iPhone production told economics blog NorthCrane. But
Apple’s plan isn’t without precedent. In 2013, Motorola Mobility
employed more than 3,800 employees to assemble the Moto X, a
flagship Android phone, at a factory in Fort Worth, Texas. Just a
year later, though, it was forced to shutter production as a result
of “exceptionally tough” market conditions, according to Motorola
president Rick Osterloh. The company subsequently moved production
to China. Others have been more successful. Foxconn established a
stateside iMac computer assembly line in 2012. A year later,
Singapore-based Flextronics, the manufacturer of Apple’s Mac Pro
desktop computer, built a production line in Austin, Texas.
In October 2015, Sharp president Tai Jeng-wu suggested that if
Apple were to begin producing smartphones in the United States, it
would likely follow suit. “We are now building a new [advanced
organic light-emitting diode] facility in Japan. We can make [OLED
panels] in the U.S. too,” he said. “If our key customer demands us
to manufacture in the U.S., is it possible for us not to do so?
With reference to the case study, discuss the impact that relocating would have on the factors affecting location decisions. (Further research is required by the student into the factors that affect location decisions.) (30)
Ans: The impact that relocating would have on the factors affecting location decisions are as follows:
Loss of Consumers: One cause manufacturers dislocate in the initial position is the entrance into a different shop, it's feasible different buyers will be enticed over the company to build up toward each damage regarding particular traditional one.
Startup Costs: The supplementary area will require movables including tools to create this utilitarian.
Value of Business Interruption: The hazard that legitimate consumers prefer to reject the market for individuals not passing within a phase of development.
Irrelevant Tax Considerations: A short company seeing to dislocate its front services or completing to different situation force realize that cannot gain recognition of the related cost altercations provided to a great company offering the identical movement.
Staff Recruitment Challenges: A firm resembling to migrate away from a metropolitan situation to consider the benefit of a more reasonable business location strength realize it's added hard to hire quality employees.
The factors that affect location decisions are as follows: They are divided into two factors: