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In: Operations Management

Restoring manufacturing jobs to the United States’ struggling Rust Belt communities was one of President-elect Donald...

Restoring manufacturing jobs to the United States’ struggling Rust Belt communities was one of President-elect Donald Trump’s biggest campaign promises — and Apple is stepping up to the plate. The consumer electronics giant is exploring the possibility of moving smartphone production to the United States.

Electronics maker Foxconn, one of Apple’s largest suppliers, confirmed on Sunday that it was mulling a $7 billion investment to create a flat-panel manufacturing facility in the United States, Reuters reported. This would bring one of the major components in smartphones to American shores and would be an important step toward building iPhones in the U.S. Founder and chairman Terry Gou said the move may create as many as 50,000 jobs and would involve Japanese subsidiary Sharp; talks were reportedly underway in Pennsylvania and in other states. Rumors swirl about “Made in the USA” Speculation on Apple’s plans began in late 2016, and heightened following an interview with Donald Trump in The New York Times, during which he recounted a phone conversation with Tim Cook urging the CEO to move part of Apple’s production line to the U.S.: “I was honored yesterday, I got a call from Bill Gates, great call, we had a great conversation, I got a call from Tim Cook at Apple, and I said, ‘Tim, you know one of the things that will be a real achievement for me is when I get Apple to build a big plant in the United States, or many big plants in the United States, where instead of going to China, and going to Vietnam, and going to the places that you go to, you’re making your product right here.’ He said, ‘I understand that.’ I said: ‘I think we’ll create the incentives for you, and I think you’re going to do it. We’re going for a very large tax cut for corporations, which you’ll be happy about.’”

Trump has spoken on a number of occasions since about Apple moving production to the U.S. Days before his inauguration, the president-elect spoke with Axios, saying that Cook had his “eyes open to it” and that he thinks Cook “loves this country, and I think he’d like to do something major here.” Such a move may become more feasible given Foxconn’s plans. The company first confirmed that it was exploring investing in the U.S. in early December: “We are in preliminary discussions regarding a potential investment that would represent an expansion of our current U.S. operations,” Foxconn said to CNNMoney. Softbank CEO Masayoshi Son met with Trump shortly after to announce a planned $50 billion investment in U.S. startups. The CEO held a paper with Softbank’s and Foxconn’s name, along with the following text: “commit to: Invest $50bn + $7bn in US, generate 50k + 50k new jobs in US in next 4 years.” That led to speculation that Foxconn would have a role in bringing jobs to the U.S.

“While the scope of the potential investment has not been determined, we will announce the details of any plans following the completion of direct discussions between our leadership and the relevant U.S. officials,” the manufacturer told CNNMoney.

Trump is a vocal supporter of U.S. companies that build their products in the U.S. and has proposed levying steep tariffs — potentially as high as 45 percent — on competing Chinese importers.

Nikkei, citing a source familiar with Apple’s plans, reports that the Cupertino, California-based company has tasked Foxconn and Pegatron, the two tech firms responsible for assembling more than 200 million of Apple’s iPhones annually, with investigating the feasibility of building plants in the U.S. “We’re going to get Apple to build their computers and things in this country instead of other countries,” Trump said in a speech in January. “How does it help us when they make it in China?” Pegatron reportedly demurred, citing logistical concerns. Foxconn agreed to compile a report as soon as June, but company chairman Terry Gou warned that it would show drastically higher productions costs. The potential result? An iPhone made in the U.S. could retail for as much as $740 to $1,300 for a 32GB iPhone 7 versus $650 today, according to Nikkei.

Apple has previously declined to move iPhones production stateside, citing costs. What would a U.S.-made iPhone cost? A thorough report in the MIT Technology Review found that moving iPhone assembly to the U.S. would add $30 to $40 to the cost of an iPhone thanks to “transportation and logistics expenses [that] would arise from shipping parts.” Manufacturing the smartphone’s hundreds of components domestically is an even pricier — and vastly more complex — proposition. Apple Chief Executive Tim Cook told CBS’ 60 Minutes in December 2015 that the U.S. labor pool lacked the skills necessary to carry out iPhone production, and Apple executives have estimated that it would take as long as nine months to recruit the roughly 8,700 industrial engineers that oversee Chinese assembly lines. And that’s before efficiency is taken into account: A 2012 CNN Money report noted that Chinese factories house workers in employee dormitories and “can send hundreds of thousands to the assembly lines at a moment’s notice.” Then there’s the U.S.’s lack of natural resources to consider. MIT Technology Review points out that few of the 75 elements required to manufacture the iPhone are available commercially in the U.S. Aluminum, for instance, requires bauxite, and there are no bauxite mines in the U.S. China, on the other hand, produces 85 percent of the world’s rare earth metals. Further complicating matters is Apple’s sprawling supply chain of more than 750 firms in over 20 countries. Taiwan Semiconductor produces crucial iPhone chips; South Korea’s SK Hynix and Japan’s Toshiba produce the handset’s memory modules, and Japan’s Japan Display and Sharp provide the iPhone’s display. “To make iPhones, there will need to be a cluster of suppliers in the same place, which the U.S. does not have at the moment,” an industry executive familiar with iPhone production told economics blog NorthCrane. But Apple’s plan isn’t without precedent. In 2013, Motorola Mobility employed more than 3,800 employees to assemble the Moto X, a flagship Android phone, at a factory in Fort Worth, Texas. Just a year later, though, it was forced to shutter production as a result of “exceptionally tough” market conditions, according to Motorola president Rick Osterloh. The company subsequently moved production to China. Others have been more successful. Foxconn established a stateside iMac computer assembly line in 2012. A year later, Singapore-based Flextronics, the manufacturer of Apple’s Mac Pro desktop computer, built a production line in Austin, Texas.

In October 2015, Sharp president Tai Jeng-wu suggested that if Apple were to begin producing smartphones in the United States, it would likely follow suit. “We are now building a new [advanced organic light-emitting diode] facility in Japan. We can make [OLED panels] in the U.S. too,” he said. “If our key customer demands us to manufacture in the U.S., is it possible for us not to do so?

With reference to the case study, discuss the impact that relocating would have on the factors affecting location decisions. (Further research is required by the student into the factors that affect location decisions.) (30)

Solutions

Expert Solution

Ans:  The impact that relocating would have on the factors affecting location decisions are as follows:

  • Loss of Consumers: One cause manufacturers dislocate in the initial position is the entrance into a different shop, it's feasible different buyers will be enticed over the company to build up toward each damage regarding particular traditional one.

  • Startup Costs: The supplementary area will require movables including tools to create this utilitarian.

  • Value of Business Interruption: The hazard that legitimate consumers prefer to reject the market for individuals not passing within a phase of development.

  • Irrelevant Tax Considerations: A short company seeing to dislocate its front services or completing to different situation force realize that cannot gain recognition of the related cost altercations provided to a great company offering the identical movement.

  • Staff Recruitment Challenges:  A firm resembling to migrate away from a metropolitan situation to consider the benefit of a more reasonable business location strength realize it's added hard to hire quality employees.

The factors that affect location decisions are as follows: They are divided into two factors:

  • General factors: They influence every kind of business. They are further divided into two types:
    • Uncontrollable factors: These factors consist of the following factors such as:
      • State scheme
      • Weather situation
      • Establishing entrepreneurs
      • Inhabitants opinion
      • Community base
    • Controllable factors:
      • Concurrence to businesses
      • Quantity of elements
      • Conveyance amenities
      • Infrastructure accessibility
      • workers and salaries
      • External finance
      • Assets
  • Specific factors: They are further divided into two types:
    • For manufacturing organization: They are of two types such as:
      • Imperious factors
      • Dependent factors
    • For service organization: They are of two types such as:
      • Dominant factors
      • Secondary factors


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