Question

a. How does a travel situation influence the value of certain things? For instance, why would you buy an 8$ toothbrush when you are traveling? How does traveling influence your buying of products.
b. List at least five considerations thst might shape value for a traveling consumer.

Answer 1

a. People from different backgrounds, culture and religion travel throughout the world. They become excited when they land on a different country, they explore and discover new things. Different countries have different products of their own and they have set a unique value for their products. It is seen that at tourist places the sellers charge a high price for their products. In a travel situation, the value of certain things are determined by the tourists capacity to pay for the product, perceptions and their exciting nature for a certain product with different culture and values. For example, if a certain handmade product is available in a particular country or state, the seller take the advantage of increasing its price for the tourists. The local sellers know that the tourists can afford it as it is available in that particular state/country and tourists have more disposable income. As per the seller's notion if a tourist can afford to travel a place then why not its products. Again local people pay taxes for the various developments of their own country. But foreigners are not paying taxes for the development of other countries. So they are charged a high price when on a travel.

People would buy $8 toothbrush when they are on travel because they need it badly. Sometimes they forget the most essential things at home and compel to buy from the travel places. Another reason may be they just like to buy an item from a different place just to feel happy and experience something new.

Yes, travelling influence consumers buying decisions about a product. For example, when someone travels a particular place for the first time, he is more excited to see the various places, things around the place and products sold thereby. The sellers at a tourist place know how to attract a tourist who do not know anything about their product. They described the product in such a way that a tourist fall in love with that product and he immediately decides to buy that product as a memory of his travel. We also purchase the products at a high price when we are travelling only to know the culture and values of that country and to keep it as a memory of our travel.

b. Perceptions, expectations, culture, technology,generation and personality might shape value for a traveling consumer.