Question

discuss the rhetorical theory in detail with appropriate example (300 words)

Answer 1

Rhetoric may be a communications originally developed by Aristotle as a way of challenging variety of prevailing assumptions about what constitutes a effective presentation.
• Aristotle's definition of rhetoric: the available means of persuasion.
Examples
• The motivational or public speakers generally use this sort of communication.
Generally in advertisements also it's wont to influence the audience and make them to shop for their product.
Rhetorical Communication
• Rhetorical : the communicator gives thought to the
intended message and stimulates the receiver during a manner designed to realize a selected result.
• Rhetorical communication is just how to convert an audience.
Ideals of Rhetorical theory
Rhetorical theory has to do with relationships--how
they are shaped--typically between organizations andindividuals. Sometimes these relationships are
constructive, based on fact, trust, and cooperation.
Sometimes they are destructive, resulting in a clash
of base interests and narrow perspectives.
• This theory reflects the role information, fact plays in shaping knowledge and opinions also as being
convincing and motivating others.
Aristotelian Rhetorical Theory
• Style is that the manner during which ideas are
communicated - should be clear"
• Metaphor – associates a replacement idea with a thought
audience already understands
• Transition - links what was just discussed with what is going to be discussed next
• Signpost-words like first, next, or finally signal
that persuader is moving on to a new idea
• Previews - list ideas to be discussed
• Reviews - summarize what has been discussed
Aristotle on Rhetoric
Artistic Proofs
- Those that come from the speaker
• Ethos (Speaker Credibility)
•Pathos (Emotions)
• Logical Argument
• Inartistic Proofs
- are often used, but come from outside the speaker
and are less important.
Inartistic Proofs
• Facts, statistics, documents,
contracts, etc.
EX: 88% of political advertising within the 2012 election has been spent creating negative ads*
• Anything factual and pre-existing that
a speaker can use to create his argument
• Meant to be used in conjunction with
artistic proofs