Question

Who are the four main stakeholders a conscious marketer should consider when making decisions?

1. Customers, employees, market place, society-at-large (pretty much everyone)

2. All of these

3. Only customers, global suppliers, regulators, federal governments

4. Bert, Erie, Kermit, and Grover  

Answer 1

There are mainly 6 main stakeholders that is, customers, suppliers, employees, shareholders, regulators, and the local community that means "above all of these" types of stakehoders a conscious marketer should consider when making decisions.

We define stakeholders marketing as "activities and processes within a system of social institutions that ease and maintain value through exchange relationships with multiple stakeholders.

Each of the types of stakeholder in a business are categorized in 3 ways:

1.) Primary or secondary

2.) Internal or external

3.) Direct or indirect

Primary stakeholders have so much intrest in the result of any projects Because, they are directly influence by the result. They contribute in the project very actively. In this type of stake holders are included  In this, these types of shareholders are included custom and team leaders.

Secondary stakeholders also work to complete the project but on a lower or general level. This helpful for administrative work, financial work, and legal matters.

Internal stakeholders are as shown in the name, stakeholders that exist in the business. These stakeholders directly affected by business that is employees.

External stakeholders are those who have an interest in the profit of an organization but do not have a direct connection with the projects in an organization. External stakeholders are suppliers.

Direct stakeholders are involved with the day to day activities with an organization. Employees can be considered as direct stakeholders because their daily tasks revolve around projects in a business.

indirect stakeholders have the main motive is gaining profit rather than completing the work. Indirect stakeholders are using themselves as pricing, packaging, and availability. Customers are an example of indirect stakeholders.

At last in option 4, there are four names, Bert, Erie, Kermit, and Grover. These are an example of market stakeholders which is coming from the famous cartoon " sesame street". in this cartoon, Kermit and Grover were the sunglasses salesmen And Bert and Erie were the customers or employers and whatever they would be.

This character shows how the marketers and stakeholders are work in an organization and how they earn the profit in the market.