Question

Suzette became a trustee of Hope several months ago, a U.S. charity that promotes educational and cultural initiatives for under-privileged children. Suzette was invited by the chairman of the board, a long-time friend, to join the board of trustees. Suzette has started to learn about the charity's activities in the period since her appointment; however, there are still aspects of operations and funding about which she is not entirely clear. There is some disagreement among the trustees as to whether education should be the main area of activity for the charity or whether it should focus more on cultural activities. Since her appointment, the board of trustees has met only twice, and Suzette now understands that many of the policy choices are made by the organization's chief executive and his small management team. Suzette feels she's done very little as a trustee since her appointment. She is also upset that she has been asked twice to find people or businesses to promote fundraising days, which she does not consider to be within her area of responsibility. She is aware that in the past year, HOPE has suffered from a decline in funding as well as increasing administrative costs. She also believes that not enough members of the public are aware of HOPE or its operations and that the lack of publicity may cause falling revenues. Revenues and expenses are areas in which she believes trustees should be more involved with the charity 's work. You are the newly appointed HOPE Trustee Secretary, and Suzette has expressed to you her concerns. You are advising her that the voluntary and community sector has a Good Governance Code and that it would be appropriate to raise her concerns with the chairman and chief executive about compliance or non-compliance with this Code.

1. Explain briefly the reasons for the development of corporate governance-type guidelines for entities in the voluntary sector, such as charities.
2. Discuss the ways in which HOPE may be failing to apply these principles to its governance.
3. Advise Suzette on measures that she and the other trustees might take to fulfill their role as trustees of HOPE more effectively

Answer 1

sol:

Education to underprivileged children is one of the very big issues which the world is facing right now and is aware too. This is a benefit to Suzette as the issue is well known to the community where she will deal. There has been a lot of reforms, discissions, blogs in this regard. So, this has huge content and platforms available, which can be utilized by Suzette, and people will pay attention to it. Moving further, if she finds that the charity needs some marketing or advertisement she could opt for digital marketing, affiliate, and banner marketing programs which are less to fund and has huge business returns in terms of popularity and consistent buyers. Especially for marketing purpose, one can make their messages more impactful with careful selection of words like -
Use words like "Small" before donations, as it is more reasonable. Use words like "instantly/immediately" which is an easier way to make conversions. Make the viewers of your advertisement feel, that they could bring a good change with small donations.

If you are well known for what you do, people will relate more in comparison to a charity which is not known, these effects mentally and can be a winning or losing strategy. Let the people be knowing you and your charity intention.

To get more donations - try email marketings, text messages campaign these are very less complex and have a wide reach. You do not have to be a technically aware person to operate and handle them. Be available on every social media platform, get acquainted yourself with their advertisement procedures, and get the benefits of a marketplace with over a billion community. Get some "emotionally compelling images" to tell a story to have better results. These efforts will give better returns which could be utilized to have better revenue and expenses. Organize a children's game event and telecast them on your webpage, media, and posts.

Apart from this, the voluntary and community sector would also be a beneficial action, they are specialized units with a huge set of experience in helping business and charity. A voluntary sector is a combination of organizations that has a single objective to provide benefits to enrich the society, these are not profit-driven help.

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