Question

What is the difference between asset allocation and security selection ?

Answer 1

Introduction about the business:

The company would be in an Ed-tech company and the name of the company would be Keed learning. The aim of the organization would be providing online education to students through live classes, online content, recorded video lectures, offline content, puzzles, games, quizzes, competitions, and many more methods for interactive education by sitting at the home itself. The company analyzed the needs for the students for example- in this current situation of a pandemic the students are not able to go to the schools so the company introduced the live classes for the students so students don’t’ have to go to the classes for attending the lectures, it will be provided to them on the home convenience. The idea comes to the mind which the students were affected as they were not able to study due to pandemic then this company came into existence to overcome these situations and help the students for the classes. The company realized the needs of the students and came into some educational products to help students.

Products/services

There are different products been provided by the company are as follows:

1. Math classes for 5th to 10th (live and recorded)
2. Science classes for 5th to 10th (live and recorded)
3. English classes for 5th to 10th (live and recorded)
4. Clubbed classes (Math, Science, English)

Each Package including (online games for study, quizzes, competitions, and various interactive modules for the students)

The company analyzed that these are the main subjects in which the students faced problem so Company came with the packages for the students who want to attend the only 1 subject and who wanted to study all the 3 subjects so various packages introduced by the company to make sure that the student will not face any problem with the selection of packages and if the study wants to study all the subjects he can opt for the club classes.

Mission statement

The mission of the company is to Revolutionizing education from the formal classroom to an immersive and unique classroom for each and every student by encouraging and inspiring them with the education.

Nine components suggested by David & David are:

1. Customers- Our customers are parents, guardians, and students of class 5th to 10th.

2. Products or services – We provide online classes for math, science, English and interactive online games, quizzes, puzzles, etc

3. Markets - Major markets are metropolitan cities because of the connectivity the products are limited to metropolitan cities only.

4. Technology- The company is using the best platform for the student and teacher meeting where they both can have interactions and discussions based on studies through video conferencing.

5. Survival, growth, profitability – Prices are kept low keeping in mind the fee spends by the parents spend on the education of the students.

6. Philosophy - The motto of the company is to provide online education to all available to their doorstep without stepping out from their house

7. Self-concept - For best support to students the company provides the best teachers from the world-renowned universities

8. Public image – The company want to expand through word of mouth marketing so the company doesn’t believe in advertisements

9. Employees – The company ensures that the employees are providing full support to the customer on every term

Organizational structure and implementing strategies:

The CEO will be on the top guiding the higher management and making the strategies with the high-level managers and the sales executive will make sure the implementing these strategies and making sales for the revenue of the organization.

Integration strategies are:

The integration strategy followed the company is combining the world-class teacher, the best way of teaching methods, innovative ways of learning, science and data to deliver personalized education to the students, and providing the ratio of 1:6 means 1 teacher and 6 students. The integration of education is done with the technology in order to make sure that the student understands the concept of studies and tries to understand the concept rather than cramming.

Corporate social responsibility with the strategies of the organization

The corporate social responsibility taken by the company is by providing free of cost education to the students who are below the poverty line and cannot afford online education. It would be a great step because providing online education to them and motivating them in order to achieve corporate social responsibility because making a profit is not only the motive of the organizations. Corporate social responsibility is a must hence the strategic motive of the company will also be fulfilled because through free online education it would gather the attention the other students and help can help them to achieve their motive through expansion.