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In: Statistics and Probability

In a random sample of 100 viewers, 72% had a favourable impression of a new TV...

In a random sample of 100 viewers, 72% had a favourable impression of a new TV ad campaign.

(a) Test the hypothesis that fewer than 80% of the population of all viewers have a favourable view of the ad campaign. Use the .05 level of significance. Explain your conclusion.
(b) Construct a 95% confidence interval for the proportion of the population of all viewers who have a favourable view of the ad campaign. Interpret your results.

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