In: Operations Management
is the distinction between product and process information a legitimate basis for requiring truth in advertising? what about the distinction between commercial and noncommercial speech?
Product information and process information are required for truth in advertising. Product information is necessary to increase awareness about the product, proper product information in advertising helps consumers in their purchase decision.
Proper product information helps to understand the functionality of products and provide a clear understanding of the product.
In the advertising, process information is required to focus on the attention levels. The process of using the product should be mandatory to make clarity in the advertisement. Process information on manufacturing in advertising helps to gain customer support towards the advertising products.
Commercial speech is the speech on behalf of a business to earn or make a profit: examples; print material, broadcasts, advertising of the product.
The commercial advertisement helps to protect consumers from misleading advertising content.
Commercial speech Is a form of protected communication under the first amendment. It has no much free speech protection as compared to a non-commercial address.
The non-commercial speech received the highest protection under the first amendment. In the non-commercial statement, the government distinguishes between content-based restriction and content-neutral restrictions.
For example, politicians speech is to discuss a social platform, not in government or candidate office.