In: Economics
A medical device manufacturer sells its sterilization equipment to consumers with an inverse demand curve of P = 6,000 – 400Q, where Q measures the number of sterilizers in thousands and P is the price per unit. The marginal cost of production is constant at $4,000. A) Solve for the profit-maximizing price and quantity. B) The Patient Protection and Affordable Care Act signed into law by President Barack Obama levies a tax on medical devices. Suppose the tax raises the marginal cost of production from $4,000 to $4,400. What are the new profit-maximizing price and quantity? C) Suppose instead the law calls for a 20% tax on a firm's total revenue and leaves their marginal cost unchanged, what are the profit- maximizing price and quantity under this scenario?
Answer
A) Price = $5,000 per unit ; Quantity = 2.5 thousand units.
The inverse demand curve, the medical device manufacturer faces is as follows,
P = 6,000 – 400Q.......(1) , where Q is the number of sterilizers in thousands and, P is the price per unit.
The marginal cost(MC) of production is constant at $4,000
MC = $4,000.......(2)
The firm maximizes its profit at the quantity of output at which its marginal revenue and marginal cost are same.
Multiplying equation(1) by 'Q', we get,
P * Q = 6,000 * Q - 400Q * Q
PQ = 6,000Q - 400
Or, TR = 6,000Q - 400 , where 'TR' = Total Revenue
Now, differentiating TR with respect to Q, we get,
d(TR) / dQ = d(6,000Q - 400 ) / dQ
Or, MR = 6,000 - 800Q, where MR = Marginal revenue = Change in TR / Change of an additional output sold
Now, for profit maximization, MR = MC.
6,000 - 800Q = 4,000
Or, - 800Q = 4,000 - 6,000
Or, - 800Q = - 2,000
Or, 800Q = 2,000
Or, Q = 2000 / 800
Or, Q = 2.5
The firm produces the profit-maximizing level of output of 2.5 thousand units.
Now, putting the value of Q in equation(1), we get,
P = 6,000 – 400 * 2.5
Or, P = 6,000 - 1,000
Or, P = 5,000
The price, the firm charges for its profit-maximizing level of output is, $5,000 per unit.
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B) Price = $5,200 per unit ; Quantity = 2 thousand units.
The tax raises the marginal cost of production from $4,000 to $4,400.
MC = $4,400
The demand curve remains same. So, the marginal revenue is same as before.
For profit maximization, MR = MC.
6,000 - 800Q = 4,400
Or, - 800Q = 4,400 - 6,000
Or, - 800Q = - 1,600
Or, 800Q = 1,600
Or, Q = 1600 / 800
Or, Q = 2
The firm will now produce the profit-maximizing level of output of 2 thousand units.
Now, putting the value of Q in equation(1), we get,
P = 6,000 – 400 * 2
Or, P = 6,000 - 800
Or, P = 5,200
The price, the firm will now charge for its present profit-maximizing level of output is, $5,200 per unit.
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C) Price = $5,500 per unit ; Quantity = 1.25 thousand units.
The profit(π) of a firm is the difference between total revenue(TR) and total cost(TC).
π = TR - TC
When 20% tax is imposed on the firm's total revenue, the firn's revenue decreases by 20% of its revenue. So, the profit will also decrease by 20% of TR.
The profit after the tax(π1) on revenue is as follows;
π1 = TR - TC - 20% * TR
Or, π1 = (1- 20%)TR - TC
Differentiating the above equation with respect to Q, we get,
d(π1) / dQ = (1- 20%) * d(TR) / dQ - d(TC) / dQ
Or, d(π1) / dQ = (1- 20%)MR - MC
Now, profit is maximized when, d(π1) / dQ = 0
At the profit-maximizing quantity,
(1- 20%)MR - MC = 0
Or, (1- 20%)MR = MC
Now, putting the value of MR and MC in the above equation, we get,
(1- 20%) * (6,000 - 800Q) = 4,000
Or, 0.8 *(6,000 - 800Q) = 4,000
Or, 4,800 - 640Q = 4,000
Or, - 640Q = 4,000 - 4,800
Or, - 640Q = - 800
Or, Q = 1.25
After the tax is imposed on total revenue, the firm will produce the profit-maximizing level of output of 1.25 thousand units.
Now, putting the value of Q in equation(1), we get,
P = 6,000 – 400 * (1.25)
Or, P = 6,000 - 500
Or, P = 5,500
After the tax is imposed on total revenue, the price, the firm will charge for its profit-maximizing level of output is, $5,500 per unit.
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