Question

Describe the difference between product and service. What is ESPN selling? Discuss this in terms of the core benefit, actual product, and augmented product levels of ESPN.

Answer 1

Ans.

Many times goods and services are used in common, however they both differ.
Goods refer to the physical commodity , something which need to be exchanged physically , tangible from the seller to buyer. Goods can be returned and there is transfer of ownership of goods from the seller to buyer.
Whereas the service refers to the benefit or help given by the seller to the buyer . This is not tangible and can not be returned to the seller.

ESPN is selling services in the form of sports channels , on TV mobile and internet services.
Core benefit of the ESPN is providing the access to sports on live basis to the sports lovers in realtime basis and across the world entertain the people
Actual product of the ESPN is the live coverage of the sporting games and doing the entertainement of the audience and fans.
Augmented produts of the ESPN are the recording of the past games available to its customers and audience , also the detailed analysis of the various games.