Question

Context: Direct marketing reaches out to consumer directly with personalized messages. Some of the direct marketing activities include direct mail, online advertising, social media marketing, and direct selling.

Inquiry: Why has direct marketing enjoyed such rapid growth in recent years?

Follow-up: Give at least two recent examples of successful direct marketing campaigns

Answer 1

ANSWER
Direct marketing has enjoyed such rapid growth in recent year as direct marketing gives you the opportunity to promote your products and services directly to the customers who most need them with the help of personalized messages , direct mails , online advertising , social media marketing ,and direct selling .
It helps the companies by :
*It builds a relationship with new customer.
*It test the appeeal of the product or service offered by the company.
*It tells the company what type of marketing approaches it needs to accomplish its target.
*It provides consumers with compelling content they can share with potentisl customers.
* It increases sales of the companies.
Two examples of succesful direct marketing campaigns are:
1. LAND ROVER - World renouned vehicle manufactures , Land rover ,used a novel way to invite customers to the opening of their new Liverpool showroom .Ballons were put inside boxes and sent to 100 cutomers .Tags were attached to the ballon strings , which delivered the companys marketing message together with an invite to the event.
2. IKEA LACK SIDE TABLE- If you are looking for a side table ,then ikeas pretty good place to start .Especially when they offer innovative little ways to encourage you to buy their products .Ikeas Lack side table is a budget affair, popular with people looking for an affordable and practical option, however their promotion was anything but predicatble . A 3d version of the table poppedd up as you opened the magazine insert.