Question

In: Economics

How to Prospect For New Customers Background Pete Tsuleff has been interested in the food and...

How to Prospect For New Customers
Background
Pete Tsuleff has been interested in the food and beverage industry since he was a little boy. His father owned a restaurant/tavern. Tsuleff spent his evenings, weekends, and summers working in the restaurant. At age 21, he began to work as a bartender. He had firsthand experience ordering food, hiring, firing, and running the entire operation by the time he was 25. At age 30, he bought his father out. During the next 10 years, he opened another restaurant/bar and two package liquor stores. Tsuleff’s first love was experimenting with new recipes. He had a chili that won competitions in his hometown. He made a spaghetti sauce that was world class. His garlic bread and garlic cheese bread were legendary. Tsuleff decided to get out of the tavern and liquor business, and he opened a line of spaghetti shops. Sales over the first five years were outstanding, and he opened a new store every six months. Tsuleff continued to experiment with recipes and developed a line of barbecue sauces. He believes that he is the first to dual franchise spaghetti and barbecue in the same building.
Current Situation
Tsuleff is convinced that a good market exists (e.g., groceries, restaurants, gas stations) for his garlic bread and spaghetti and barbecue sauces. He has seen his sales grow by 18 percent per year over the past five years, and the trend is expected to continue for at least the next three years. One of his first problems is to obtain a list of prospects.
1. What prospecting methods should Tsuleff use?
2. How can Tsuleff qualify the leads he receives? What qualifying factors will be most important?
3. How can Tsuleff organize his prospecting activities?
4. How should he keep records of his prospects?
5. What precall information is needed by Tsuleff? How will he collect this information?

Solutions

Expert Solution

1.Ans - Yes, Tsuleff should use prospecting methods because he have rich experiences to run the business with new innovative ideas since childhood. He should use market research for his new prospecting customers.

2.Ans - He can hire the customer relation manager for receives the leads of customers. His invention ideas for new market and customers. And he have administrative experiences will help him, which is most important factors for Tsuleff.

3.Ans - Tsuleff organize his prospecting activities, by the giving franchise of his business at there areas for spreading their business more areas.

4.Ans - He should use google sheets to keep records of his prospects for their business and work.

5.Ans - Precall information is needed by Tsuleff for knowledge of new customers and new ideas of business, market research, prospecting areas of business and new industry. He can collect this information by primary data researches and secondary data researches.


Related Solutions

How to Prospect For New Customers Background Pete Tsuleff has been interested in the food and...
How to Prospect For New Customers Background Pete Tsuleff has been interested in the food and beverage industry since he was a little boy. His father owned a restaurant/tavern. Tsuleff spent his evenings, weekends, and summers working in the restaurant. At age 21, he began to work as a bartender. He had firsthand experience ordering food, hiring, firing, and running the entire operation by the time he was 25. At age 30, he bought his father out. During the next...
Researchers at a food company are interested in how a new spaghetti sauce made from green...
Researchers at a food company are interested in how a new spaghetti sauce made from green tomatoes (and green in color) will compare to its traditional red spaghetti sauce. The company is worried that the green color will adversely affect the tastiness scores. It randomly assigns subjects to either the green or red sauce condition. Subjects indicate the tastiness of the sauce on a 10-point scale. Tastiness scores tend to be skewed. The scores follow: RS GS 7 | 4...
Researchers at a food company are interested in how a new ketchup made from green tomatoes...
Researchers at a food company are interested in how a new ketchup made from green tomatoes (and green in color) will compare to their traditional red ketchup. They are worried that the green color will adversely affect the tastiness scores. They randomly assign subjects to either the green or red ketchup condition. Subjects indicate the tastiness of the sauce on a 20-point scale. Tastiness scores tend to be skewed. The scores follow: Green Ketchup 14 15 16 18 16 16...
. The “Convenience Factor” has been shown to influence food consumption and the development of new...
. The “Convenience Factor” has been shown to influence food consumption and the development of new products. a) Describe the “Convenience Factor” in detail, giving an example of how it has been used to increase the consumption of an existing food product. b) Taking the “Convenience Factor” into consideration, describe in detail how you would modify an existing food product to make it more convenient for consumers to use the product, with the ultimate aim of increasing sales of the...
Week 10 Assessment Background Researchers are interested in determining if a new diet program is effective...
Week 10 Assessment Background Researchers are interested in determining if a new diet program is effective at helping people lose weight. In a pilot study, the researchers collect a random sample of 10 subjects and measure their weight before beginning the diet, then again after one month on the diet program. Data The following table summarizes the information collected: Patient Weight Before (in lb) Weight After (in lb) Difference (After minus Before) Subject #1 207 202 -5 Subject #2 179...
A food blogger is interested in comparing the price of pizzas available for purchase in New...
A food blogger is interested in comparing the price of pizzas available for purchase in New York City to those available in Washington, D.C. To do so, they collected a random sample of 30 large cheese pizzas from each of the cities. The New York pizzas had an average price of $12.83 with a standard deviation of $4.45. The Washington, D.C. pizzas had an average price of $10.71 with a standard deviation of $3.74. At the 0.01 significance level, can...
A new thermostat has been engineered for the frozen food cases in large supermarkets. Both the...
A new thermostat has been engineered for the frozen food cases in large supermarkets. Both the old and new thermostats hold temperatures at an average of 25°F. However, it is hoped that the new thermostat might be more dependable in the sense that it will hold temperatures closer to 25°F. One frozen food case was equipped with the new thermostat, and a random sample of 21 temperature readings gave a sample variance of 4.6. Another similar frozen food case was...
A new thermostat has been engineered for the frozen food cases in large supermarkets. Both the...
A new thermostat has been engineered for the frozen food cases in large supermarkets. Both the old and new thermostats hold temperatures at an average of 25°F. However, it is hoped that the new thermostat might be more dependable in the sense that it will hold temperatures closer to 25°F. One frozen food case was equipped with the new thermostat, and a random sample of 26 temperature readings gave a sample variance of 5.1. Another similar frozen food case was...
A new thermostat has been engineered for the frozen food cases in large supermarkets. Both the...
A new thermostat has been engineered for the frozen food cases in large supermarkets. Both the old and new thermostats hold temperatures at an average of 25°F. However, it is hoped that the new thermostat might be more dependable in the sense that it will hold temperatures closer to 25°F. One frozen food case was equipped with the new thermostat, and a random sample of 26 temperature readings gave a sample variance of 4.7. Another similar frozen food case was...
You are interested in the Food and Drug Administration and its most recent new role of...
You are interested in the Food and Drug Administration and its most recent new role of oversight of e-cigarettes. Many of your friends use e-cigarettes and you are not sure if they are a healthy alternative to cigarettes. Activity: Perform an internet search of the FDA and its regulation of e-cigarettes and the health implications of e-cigarettes, and present your findings to the class.
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT