In: Finance
GBS Company has a debt-to-equity ratio (in market value terms) of 0.65. Its present cost of debt funds is 14 percent, and it has a marginal tax rate of 40 percent. GBS is eyeing the Discount card Business, a field that involves Vendors & market products and marketing services and is considerably different from its own line of business, so the company is looking for a benchmark or proxy company. The Global Max Company, whose stock is publicly traded, dealing only with marketing services. Global Max has a debt-to-equity ratio of 0.40, a beta of 1.19, and an effective tax rate of 0.40.