Question

URGENT PLEASE !!!

Describe about Challenges of planning and managerial decision making of the 2 companies

1. Mercedes Bens

2. BMW

also, include the COVID pandemic impact on their decisions

Answer 1

Mercedes Bens :

Challenges of planning:

As Mercedes-Benz continues to grow and outshine its competitors, the opportunity to open new manufacturing plants across the globe is definitely a chance they should be willing to take. At this point, the brand and the customer loyalty has been established so expansion should be pursued, especially due to their economies of scale.

Although a Mercedes-Benz has always been viewed as a high-end luxury vehicle, the company is beginning to broaden their horizons by offering a cheaper, smaller sedan which targets an entirely different market than before. This could cause them to eventually be “stuck in the middle” if the lower priced sedan was to become extremely successful. A way to prevent this from happening could be to introduce a new brand that goes into more of that market like Toyota and Lexus, or Nissan and Infiniti, for example.

challenges in managerial decision :

Product Strategy and Steering will be consolidated and promoted to be more customer centric. Wolf-Dieter Kurz will take on this new position. He is responsible for the business cases of product projects and will report directly to the CEO of Mercedes-Benz AG.

COVID pandemic impact on their decisions:

Mercedes-Benz India is no exception. We take our responsibility towards our employees, dealer partners, suppliers and all stakeholders very seriously. As soon as was COVID-19 declared as a global pandemic by the World Health Organization, our crisis management, team swung into action and started monitoring the spread of the disease, putting several measures in place with utmost agility.

BMW:

Challenges of planning:

The BMW Group currently sees challenges in various areas, including political uncertainty, a cooling global economy (partly due to international trade conflicts), rising production costs to meet regulatory requirements, exchange rate effects and rising raw materials prices.

challenges in managerial decision :

After collaborating with aTalent and successfully launching the performance module, BMW China HR department realized that the assessment of employees is not an end but a means. The key to talent management is the comprehensive tracking and evaluation of each career stage to optimize talent performance and provide corresponding coaching and development, forming a healthy talent supply chain within the enterprise. At the same time, a comprehensive analysis throughout the career development of employees will make the talent succession plan more effective.

COVID pandemic impact on their decisions:

In May and June, Fleet News surveyed all the major manufacturers to find out how they were responding to the coronavirus pandemic, how they are supporting their fleets customers and their views on the type of impact it would have on the fleet sector.