Question

According to Wolf, economist John Kenneth Galbraith has provided us with an economic explanation for "homemaking” to be viewed by society as a “higher calling”. Explain how Galbraith analysis homemaking in a paragraph of 7-9 sentences. What are the characteristics of homemaking role for American women? How does the economy benefit? What does the economy and advertising have to do with the women’s gender role of homemaking? What is the real reason for “homemaking” to be viewed as a “higher calling”?

Answer 1

John Kenneth, when talks about homemaking as a higher calling clearly refers to the fact that women play a major role in making the industrialization to grow to a higher level. He says that because of the commercialization of beauty and creation of beauty as something which is in terms of physical bodily beauty, more and more females are lured by this beauty myth. By finding exciting and enticing expression of models and women, the American women are buying more and more beauty products, which are adding to the industrialization. As soon as a woman’s primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.