Question

Discuss the role of social technographics in community management.  

What is the importance of social capital in today social media marketing.

Discuss the concept "social community" and highlight some important steps to build and grow online community.

Answer 1

In the modern world, the customers and the companies have all moved to social media, not just to enhance the brand image but also for educating and making the customers aware about products and services. Also, a lot of businesses have completely gone digital, from taking orders online to providing services online, like online classes and even online house tours for renting properties.

In such an atmosphere social technographics is of utmost importance in community management, as understanding the consumer persona, and analysing the buying patterns and behaviour of customers can help the companies focus their effort in the right direction.

The digital world is extremely competitive, by understanding the social engagement patterns of consumer companies can prioritize their prospects. Thus it all boils down to social technographics being the key to success in the social world.

Social Media marketing is all about bonds and healthy relationships. And in such a world where emotions and warmth play a big role, social capital becomes highly important. When you have been a part of a group or have been among people of particular interest, social capital helps you not just in marketing but also helps in sharing brand image or face value of someone else, for a faster growth and success.

A community where you share the same ideology, concept or even emotions in the social or digital world today for a business or a non-business reason is known as a social community.

Thus, Social community becomes a place where face value and relationships can help you create your own name. It's a place where information flies like fire, it's just a matter of seconds when someone unknown becomes a social capital for you. A proper strategy and approach in a social community will always help you grow online.

It demands a diverse network to grow along with dedicated time to be given to the network. The more you are seen, the better it is for you.