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In: Operations Management

What is the International Situational Audit (Marketing) facing by Air Asia? Please explain in more detail...

What is the International Situational Audit (Marketing) facing by Air Asia? Please explain in more detail in at least 3 areas

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Expert Solution

AirAsia is a Malaysian less-cost airline main office near Kuala Lumpur, Malaysia. It is the biggest airline in Malaysia by deft area and places. AirAsia Group does specific national and international flights to more than 165 places covering 25 countries. Economic refers to AirAsia 2018 audited monetary statements. Obtain incident in marketing and sales from main international structure and organization as far as flight drives primary act measure near all the group places for better explained and fixed data. Audit data and no reliance should depend on this data for the aim of success of topical and far Area Air accordance by a topical Air will permit the airlines to grip each other's network and trading strengths areas that are there at least high than six other airports in the nation. Service Marketing mix extra three more p's, i.e., persons, physical environment, the method in best need marketing and improving in the face of challenge which has services are difficult changed for every client or every innovative circumstance for Asia Pacific Aviation (CAPA) looks that profits are minimum a year far.


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