In: Statistics and Probability
Below is a Linear Programming problem scenario and algebraic formulation. Review the scenario and identify what if any errors there are in the algebraic formulation. Select all that apply.
Sage Lorimer runs a small chain of jewelry boutiques. She has hired a Marketing Intern to help choose the number and types of advertising that should be used to promote the stores. The table below shows the types of advertising available over the next month and the unit cost. Sage wants to ensure the largest number of people see the ads. The total advertising budget is $75,000.
Advertisement Type |
Exposure (people/Ad) |
Cost ($/Ad) |
Ad Bookings Available |
Online Media Ad |
8,000 |
$1,000 |
unlimited |
Newspaper Ad |
10,000 |
$3,000 |
15 ads |
Radio Ad |
15,000 |
$4,000 |
10 ads |
Television Ad |
30,000 |
$8,000 |
5 ads |
Algebraic LP Problem Formulation:
Let Xi = the # of Ads of Type i to buy with i = {1 for Online Media, 2 for Newspaper Ads, 3 for Radio Ads, and 4 for Television Ads}
Z = $8,000X1 + $10,000X2 + $15,000X3 + $30,000X4
Subject To:
1,000X1 + 3,000X2 + 4,000X3 + 8,000X4 |
≤ 75,000 |
Ad Budget Constraint |
X2 |
≤ 15 ads |
Newspaper Ad Supply Constraint |
X3 |
≤ 10 ads |
Radio Ad Supply Constraint |
X4 |
≤ 5 ads |
TV Ad Supply Constraint |
X1 + X2 + X3 + X4 |
≥ 0 |
|
X1 , X2 , X3 , and X4 |
Integer values |
Integer Constraints |
Do NOT attempt to solve this linear program.
Select one or more:
a. Integer constraints not needed.
b. Constraint label(s) missing
c. Missing Non-negativity constraints
d. Objective Function has the wrong units of measure
e. Constraint Right Hand Sides missing units of measure
f. Constraint Right Hand Sides should be constraint coefficients
g. Variable limit constraints not needed
h. Constraint labels are not sufficiently descriptive
i. Maximize vs. Minimize not stated
Please help me ASAP, because I need it before 2PM . Thank you all.
formula:
steps:data->solver
is the output
maximum profit=600000
X1=75,X2=0,X3=0,X4=0
Also,Ad budget=75000
Newspaper ad supply=0
Radio Ad supply=0
TV Ad supply=0
constraint=75
please rate my answer and comment for doubts.