Question

GEM Limited has a single product Flicks. The company normally produces and sells 80,000 units of Flicks each year at a price of $240 per unit. The company’s unit costs at this level of activity are as follow:

Direct material $57.00

Direct labour 60.00

Variable manufacturing overhead 16.80

Fixed manufacturing overhead 30.00

Variable selling and administrative costs 10.20

Fixed selling and administrative costs 27.00

Total unit cost $201.00

GEM has sufficient capacity to produce 100 000 units of Flicks a year without any increase in fixed manufacturing overhead.

Required:

(a) GEM has an opportunity to sell 10 000 units to an overseas customer. Import duties and other special costs associated with this order would total $42 000. The only selling costs that would be associated with the order would be a shipping cost of $9.00 per unit. What would be the minimum acceptable unit price for GEM to consider this order? (hint: GEM would not accept the order if it would reduce the company’s profit)

(b) The company has 200 units of Flicks on hand that were produced two months ago. Due to blemishes on the units, it will be impossible to sell these units at the normal price. If the company wishes to sell them through regular sales channels, what would be the relevant cost for setting the minimum price? Explain.

(c) “All future costs are relevant in decision making.” Do you agree? Explain.

SHOW YOUR WORKING

Answer 1

Particulars	Per unit ($)
a. Flicks sale price	240.00
b. Direct Material	57.00
c.Direct lobour	60.00
d.Variable Mfd. overhead	16.80
e.Variable selling & admn O H	10.20
f. TotalVariable cost (b to e )	144.00
Contribution ($240-$144) (a-f)	96.00
g. Fixed Mfd O H	30.00
h Fixed sellin & Admn O H	27.00
I Total cost (f+g+h)	201.00

j profit (a-i)

39.00

a) To sell 10,000 units to an overseas customer at a minimum price of $157.20 per unit ( variable cost perunit: $144+ $13.20* additional cost per unit on export order) so has to maintain  the existing company's profit. Any selling price for the unit over and above $157.20 would increase the company's profit further.

* import duty per unit =$4.20 ( $42000/10000 units) and shipping cost per unit=$9

Suggestion: Company may adopt selling price perunin the overseas market by studying competitors in the same line of business.

b) The company can sell 200 units of Flicks at a reduced selling price at $201 i.e total cost per unit without including the profit margin.

"To all future costs are relevant in decision-making"

c) Future costs are relevant when we make a budget projections in ensuing years.

In the present context of pricing decisions, future costs are not irrelevant.

*Please give rating*