Nivea Sun Protection Products: A Case Study in Market
Segmentation
A careful market segmentation is critical to successfully
selling products; you need to understand what makes different
consumers tick and how best to reach them. Skincare giant Nivea
conducted an impressive market research campaign that can be
modeled by other firms.
First, a little background: Beiersdorf is an international
skincare company with leading brands such as Nivea and Eucerin.
They have expanded significantly in the UK market through effective
segmentation...
What is market
segmentation? How are market segmentation,
targeting, and positioning interrelated? Illustrate how these three
concepts can be used to develop a marketing strategy for sneaker
business.
Is market segmentation always a good idea? Under which
conditions, if any, might segmentation be unnecessary or
unwise?
need help to make a discussion for the class of marketing in
healthcare.
Explain the main market segmentation methods used in the
selected organization. In your opinion, what segmentation method(s)
will be most effective in the organization, and why? (600 words).
(B629 TMA)