Question

Dubai Expo 2020

Brief about industry/firm Focus of this project-expansion

other opportunity or weakness/competition

Implications

Answer 1

Dubai Expo 2020 is going to be on the biggest platforms where more than 150 countries and about 25 million visitors will come together to share their experiences, innovations, culture and solutions to challenges faced by humanity across the globe.

It is evident from the theme of the expo “Connecting Minds, Creating the Future”, that this event is going to bring plethora of opportunities to expand and grow business in various fields especially, healthcare, real estate, precious items, education, finance, etc. According to research it is going to give more than 50% boost to the industries mentioned above.

With around $7 billion investment around construction only, Dubai has set around 192 pavilions for different nations to showcase their innovation and culture. It is expecting to generate a revenue more than $30 billion to boost its economy, generate business and employment. All of this will be possible if the estimated number of visitors hold true till the end of the event.

Coming on to the long term impact that it will bring to Dubai is the increase in new investments from existing as well as new players, the very plan to make the present expo site an exhibition center and giving permanent grounds to some big names like Accenture and Siemens will provide a long term gain to Dubai from “District 2020”.

As it is going to be one of the largest gatherings across the globe, the focus will also be on discussing the way of living in future and entertaining ideas from young minds to build effective solutions for present and future challenges.

One aspect of this event that the people of Dubai are highly concerned about is the increase in cost of living, which can limit their purchasing power and affect their standard of living.

Another aspect that economists and researchers highlight is the effect on Dubai’s ability to pay back the debts which can amount to more than $50 billion.

Several other challenges like increase in expenses than expected, unfinished large projects and decline in the real estate business.

The Expo 2020 will open several opportunities with incredible business scope for the hospitality industry as well. But it is important to note that to extract the maximum development out of such a massive event will require sustainability and a plan to use all the resources for a longer term to minimize over capacity and loses.

To conclude the expo will bring more the $10 billion in consumer spending during the event and this will establish the retail, tourism, and real estate business in a superior way resulting in long term growth and expansion.