In: Accounting
“I know headquarters wants us to add that new product line,”
said Dell Havasi, manager of...
“I know headquarters wants us to add that new product line,”
said Dell Havasi, manager of Billings Company’s Office Products
Division. “But I want to see the numbers before I make any move.
Our division’s return on investment (ROI) has led the company for
three years, and I don’t want any letdown.” Billings Company is a
decentralized wholesaler with five autonomous divisions. The
divisions are evaluated on the basis of ROI, with year-end bonuses
given to the divisional managers who have the highest ROIs.
Operating results for the company’s Office Products Division for
this year are given below: Sales $ 21,600,000 Variable expenses
13,622,600 Contribution margin 7,977,400 Fixed expenses 6,010,000
Net operating income $ 1,967,400 Divisional average operating
assets $ 4,499,200 The company had an overall return on investment
(ROI) of 17.00% this year (considering all divisions). Next year
the Office Products Division has an opportunity to add a new
product line that would require an additional investment that would
increase average operating assets by $2,326,200. The cost and
revenue characteristics of the new product line per year would be:
Sales $9,300,000 Variable expenses 65% of sales Fixed expenses
$2,557,400 Required: 1. Compute the Office Products Division’s ROI
for this year. 2. Compute the Office Products Division’s ROI for
the new product line by itself. 3. Compute the Office Products
Division’s ROI for next year assuming that it performs the same as
this year and adds the new product line. 4. If you were in Dell
Havasi’s position, would you accept or reject the new product line?
5. Why do you suppose headquarters is anxious for the Office
Products Division to add the new product line? 6. Suppose that the
company’s minimum required rate of return on operating assets is
14% and that performance is evaluated using residual income. a.
Compute the Office Products Division’s residual income for this
year. b. Compute the Office Products Division’s residual income for
the new product line by itself. c. Compute the Office Products
Division’s residual income for next year assuming that it performs
the same as this year and adds the new product line. d. Using the
residual income approach, if you were in Dell Havasi’s position,
would you accept or reject the new product line?