The five basic components of promotion include advertising,
sales promotions, social media, publicity, and personal selling.
All five components of the retailer’s promotion mix need to be
managed from a total systems perspective.
All non-essential retail businesses are closed due to the
COVID-19 lockdown. At some point (hopefully in the near future) we
will return to normal and these businesses will reopen.
While these businesses will be receiving financial support from
the government, many are going to be in a...