In: Economics
INTRODUCTION:
The study on the distribution of available resources to
society.The basic economic i ssue is how societies cope with the
scarcity dilemma.
A process that determines how, when and who to do it.
Economic systems are ways of resource utilisation and distribution
of output produced by those resources. This resource is inadequate
to meet all of society's needs.
Nature resources (land), employees (work), technology and business ability are the four resources that must be allocated by
every economic system. Scarcity refers to a conflict that comes
out of competition over limited resources of society.
When scarcity works ( when it doesn’t)
However, scarcity does not always work. This isn't a silver
bullet.
Researchers demonstrated in four experiments, for example, that
the influence of scarcity on product assessment is greater when:The
outlook for persuasion is low;
Scarcity exposure is low frequency;Reversibility of judgement is
high;High loading is cognitive.Basically, whether people are better
informed or exposed to statements of
scarcity, a scarce commodity is less likely to be more
expensive.This study found "the positive impact of the scarcity
claims on product assessment would be diminished if customers
viewed scarcity claims as a sales strategy."
To sum up, it will hurt more than assistance if the shortage is BS
— and the customers are smart.
●Two forms of scarcity are usually available to boost sales:
The amount of scarcity (for example,
"Two seats left at this price!");
Scarcity of time (e.g., LAST DAY TO PURCHASE!!)
FOR EXAMPLE:
•Amazon.com
You shopped on Amazon, of course. And I am positive that you've noticed the alert of "only the X left in stock": this is an efficient way of getting me to behave and stop losing my eyes from the very rare book I've been looking at, in conjunction with the emergency shipping play "Want it tomorrow?"
•Bumble:
Bumble is a dating application which has always baked in a scarcity
stage. Originally they had a one-day countdown. (Women had the time
to speak to their player, or their player was gone.)
They've made even the playing field a further feature of scarcity.
Now guys also have 24 hours to comment. Game on, game on.
Conclusion:
Scarcity is a strong theory, but it depends on efficiency, like
everything. Do not use a fake shortage. If you have a high demand
product and low availability, please show it. It just means
expressing the facts of scarcities more simply than attempting to
create them. And yes the market can promote both efficiency and
fairness if the code of conduct and rules and regulations are
followed in the same manner.