In: Statistics and Probability
For this problem, carry at least four digits after the decimal in your calculations. Answers may vary slightly due to rounding. In a marketing survey, a random sample of 988 supermarket shoppers revealed that 270 always stock up on an item when they find that item at a real bargain price. (a) Let p represent the proportion of all supermarket shoppers who always stock up on an item when they find a real bargain. Find a point estimate for p. (Enter a number. Round your answer to four decimal places.) Correct: Your answer is correct. (b) Find a 95% confidence interval for p. (For each answer, enter a number. Round your answers to three decimal places.) lower limit upper limit Give a brief explanation of the meaning of the interval. We are 95% confident that the true proportion of shoppers who stock up on bargains falls within this interval. We are 5% confident that the true proportion of shoppers who stock up on bargains falls within this interval. We are 5% confident that the true proportion of shoppers who stock up on bargains falls above this interval. We are 95% confident that the true proportion of shoppers who stock up on bargains falls outside this interval. (c) As a news writer, how would you report the survey results on the percentage of supermarket shoppers who stock up on items when they find the item is a real bargain? Report p̂ along with the margin of error. Report the margin of error. Report the confidence interval. Report p̂. What is the margin of error based on a 95% confidence interval? (Enter a number. Round your answer to three decimal places.)
Solution :
Given that,
n = 988
x = 270
Point estimate = sample proportion = = x / n = 270 / 988 = 0.2733
1 - = 1 - 0.2733 = 0.7267
At 95% confidence level
= 1 - 95%
=1 - 0.95 =0.05
/2
= 0.025
Z/2
= Z0.025 = 1.960
Margin of error = E = Z / 2 * (( * (1 - )) / n)
= 1.96 (((0.2733 * 0.7267) / 988)
= 0.0277
A 95% confidence interval for population proportion p is ,
± E
= 0.2733 ± 0.0277
= ( 0.246, 0.301 )
lower limit = 0.246
upper limit = 0.301
We are 95% confident that the true proportion of shoppers who stock up on bargains falls within this interval.
c) Report p̂ along with the margin of error
Margin of error = E = Z / 2 * (( * (1 - )) / n)
E = 1.96 (((0.2733 * 0.7267) / 988)
E = 0.028