In: Statistics and Probability
Organizations such as J.D. Power and Associates use the proportion of owners likely to repurchase a particular automobile as an indication of customer loyalty for the automobile. An automobile with a greater proportion of owners likely to repurchase is concluded to have greater customer loyalty.
A study was conducted to compare the customer loyalty for three automobiles: Chevrolet Impala, Ford Fusion, and Honda Accord. The study contained 500 respondents and the data is summarized in the Microsoft Excel Online file below. Use the spreadsheet to perform the required calculations and hypothesis test.
Enter the values from the expected frequency table (to 2 decimals if necessary).
Chevrolet Impala | Ford Fusion | Honda Accord | Total | |
---|---|---|---|---|
Yes | ||||
No | ||||
Total |
What is the value of the test statistic (to 2 decimals)?
(___)
What is the ?-value (to 4 decimals)?
(___)
Observed
Chevrolet | Ford | Honda | Total | |
Yes | 69 | 120 | 123 | |
No | 56 | 80 | 52 | |
Total |
Null and Alternative Hypotheses
The following null and alternative hypotheses need to be tested:
H0: The two variables are independent
Ha: The two variables are dependent
This corresponds to a Chi-Square test of independence.